App Commerce Insights

Hotter Shoes is the UK’s biggest footwear manufacturer. The specialist footwear brand has over four million customers globally, selling over 1.3 million pairs of shoes a year. Hotter.com is a digitally-led omnichannel specialty footwear brand with a clearly defined, large and growing target audience.

London, New York, 28 June 2021 – Leading cloud-based native mobile app platform, poq, today announces the appointment of Melissa Law to the role of poq Global Head of Marketing.

Event explores why more brands and retailers are adopting gaming techniques to boost engagement and sales through their mobile apps

Just like it’s namesake, poq’s latest release for Q2 2021 heralds a new dawn in our software development kit (SDK) journey to give our clients even more control.

Leading mobile app software platform for retailers works with global leader in gaming experiences to increase engagement and drive appcommerce sales

As digital commerce growth accelerates, how can retailers use MACH principles to stay ahead of the curve?

The inaugural quarterly App Shopper Index from poq reveals the pandemic’s catalytic effect on consumer appetites for shopping in-app shows no signs of slowing.

Card Factory recently launched Poq-powered native iOS and Android mobile apps so that customers can explore its full range of value-for-money products and access a variety of value-added digital features.

Leading SaaS provider, poq, is the first native mobile app platform to be certified by best-of-breed technology ecosystems body, MACH Alliance.

Mobile appcommerce specialist, Poq, highlights the growing importance of a headless strategy to succeed in retail today.

Find out how Poq and AppsFlyer mobile measurement experts advise Poq clients to cope with the impact of the upcoming iOS 14.5 changes to Apple’s IDFA.

Cloud-based mobile app commerce platform provider, Poq, today announces an exciting new partnership with leading global consulting services and retail systems integrator, SkillNet Solutions, Inc.

US fashion retailer, Belk, joined experts from Airship and Poq to discuss how to capitalize on the massive mobile app opportunity.

Cotton Traders wanted to capitalize on its growing digital customer base by offering them a best-in-class digital flagship store experience...

Digital content expert and leader, James Brooke, interviews our very own Jay Johnston, about mobile app development trends and meeting retailer and consumer demands.

We've consolidated the most important FAQs on Apple’s pending changes to its mobile end-user privacy and tracking policies and what this might mean for your apps. 

Mobile marketing experts discuss the challenges and opportunities available to app owners for maximizing app marketing investments and appcommerce sales.

Heads of ecommerce and digital from Cotton Traders and Hotter shared learnings from launching and growing app sales during last year’s unprecedented upheavals at Poq’s recent virtual event.

Poq’s latest release for Q1 2021 is here to deliver new attribution, onboarding and integration enhancements for developers and end users.

Studio Retail Group is a publicly traded British multichannel retailer, operating across the business-to-consumer and business-to-business marketplaces.

Poq experts discuss Apple’s recent announcements, and what might be rolling next off of the global tech titan’s innovation conveyer belt.

Digital leaders from Card Factory and Studio Retail discuss the importance of app commerce for driving engagement and building bridges between channels at Poq’s recent virtual event .

Poq’s recent virtual event revealed just how important app commerce has become in the retail mix, as well as how the company is helping its clients capitalise on the resulting opportunities.

Apple is planning to introduce changes to the way iOS apps request user authorisation to access app-related data for tracking the user or the device. Here's what you need to know.

Headless commerce specialist integrates with leading mobile software provider to provide best-of-breed shopping content and app experiences.

Card Factory, the UK's leading specialist retailer of greeting cards, dressings and gifts, has launched new, Poq-powered native iOS and Android mobile apps.

While there’s hope that life will slowly begin to return to something resembling normal, many other challenges still remain for retailers, not least being the death of the third-party cookie.

Leading mobile software platform integrates with best-in-class accessibility technology provider to ensure apps comply with digital accessibility laws.

Last year’s global disruption confirmed 2020 as the Year of Mobile. This ubiquity presents retailers with a unique opportunity to differentiate themselves through app commerce, says Helen Slaven, Poq Chief Revenue Officer...

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data.