App Commerce Insights

Mobile apps are crucial to the shopping experience. Read our latest guest blog post by Jay Hinman at Neumob offering insights into their latest consumer survey.

In addition to promoting your app on your usual channels, you can take advantage of the growing number of options on offer for paid promotion. Google, Apple and social media are all great options.

Read our guide and find out how to make use of your existing marketing channels to maximise app downloads including your website, social media and mailing list.

Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.

Retailers on the Poq platform experienced a 90% increase year-on-year in app conversion rates in Q1 2017. Read more comparable insights from Q1 2016 - 2017.

Poq today announced the availability of its newest client MADE.COM’s iOS app on the App Store.

We are honoured to announce that our client Missguided won the award for "Best App" at the Drapers Digital Festival Awards 2017.

As consumers, our behaviour has dramatically evolved over recent years, mostly due to the proliferation of the smartphone. Christian Spencer, Sales Director at Poq covers 5 ways mobile has impacted retail.

Effective app onboarding increases users lifetime value upwards of 500%. Our Senior UX Designer, Olivier Cottin (Oli) has outlined 3 key points for retailers to consider when introducing onboarding screens to their apps.

The most recent Poq platform release has announced the ability for retailers to feature GIF’s on their apps. Our clients have been requesting this functionality for a while and here are just a few reasons why.

In a gathering of app advocates, the app aware and the app curious, our first hosted event of 2017 saw retail heavyweights come together to discuss the growing importance of apps in an omnichannel strategy.

Our first platform release of 2017 focuses on enabling easy configuration of rich, interactive visual content.

We’re excited to announce that we’re joining Upscale in 2017. The Upscale programme from Tech City UK powers some of the fastest growing UK tech companies on their scaling journey.

Black Friday this year was immensely successful for apps, seeing a 17% increase in purchases made on mobile devices compared to last year. Find out how we've adapted to a cloud-first world in our Autumn platform release.

Retailers offering well-executed apps are seeing their app commerce channel generate at least 10% of their online revenue. Find out if you have a business case for a retail app.

Mobile came out on top this Black Friday period, the large growth has been hugely fuelled by retail apps. We analysed Black Friday data from across over 20 Poq-powered retail apps and uncovered 4 key patterns.

The Missguided app, built on the Poq platform has been shortlisted for the Customer Technology Innovation award at the Retail Week Awards 2017!

We've broken down action points across October - December. Use these tips to plan your app commerce strategy for peak trading.

This platform release focuses on finer iOS app branding details. New functionality includes hotspot lookbooks and more control over important app assets.

We are excited to announce that we secured $4 million in a Series A funding round, led by investor Beringea, after our platform hit £100m in app revenue and grew 600% year-on-year.

To investigate retention and loyalty, we looked at the behaviour of online shoppers throughout Q1 and Q2 2016, including a sample of over 973,000 app users who initiated over 7 million app sessions. Here's what we found.

Find out how House of Fraser increased revenue and engagement through multichannel app features.

The average consumer checks their phone 150 times a day. Read about how you can take advantage of this opportunity through appealing messaging.

Find out how our Spring platform release will take you one step closer to world domination.

Want to know where the UK's most profitable app shoppers are based? Check out this infographic.

Messaging and data network Donky shares tips around how to supercharge shopping app re-engagement.

Find out which cross-channel shopping app features are most widely implemented by the UK's Top 500 retailers of 2016.

One of the UK’s largest fast fashion etailers has just launched its first transactional app on the Poq platform, with a Tinder-style shopping feature. Read more about it here.

For this platform release, we focused on increasing conversion rates of Poq-powered apps. The native check-out now consists of just one single screen.

To help retailers build more targeted omnichannel campaigns, we analysed shopper behaviour across desktop, mobile web and retail apps throughout Q4 2015. Download the report here.