BlogGuidesNewsReports
Feb 04, 2016
What impacts online shopping during peak periods?: 3 Learnings from Boxing Day
Boxing Day was the most successful trading day for retail apps after Black Friday. These are the three most important things retailers need to know about app commerce on this day.
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BlogCase studies
Jan 26, 2016
Case study: Driving international growth using your retail app
The Luxury brand grew its app audience in Taiwan & Hong Kong by 500%. We spoke to Meli Melo's CEO to find out how this was achieved.
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BlogNews
Jan 21, 2016
Poq is a Strong Performer in the Forrester Wave Q1 2016
We have been recognised as a Strong Performer in Forrester Research, Inc.’s report “The Forrester Wave: Mobile Commerce and Engagement Platforms, Q1 2016.“ Read more about it here.
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BlogGuides
Jan 14, 2016
4 app shopper personalities and how to captivate them
The best shopping apps cater to different shopper demographics. These are the four main personalities you should look out for, and different app features you can introduce to cater to them.
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BlogGuidesNews
Dec 23, 2015
Ecommerce App trends for 2016
These are the three main app commerce trends that will shape retail in 2016.
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BlogCase studiesNews
Dec 21, 2015
Window shoppers placed 20% higher value app orders on Black Friday
House of Fraser launched shoppable windows across store locations this Black Friday. We're excited to share some of the results of this initiative.
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BlogNews
Dec 16, 2015
6 app commerce highlights of 2015
These are the six app commerce game-changers of 2015 that you should know about.
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BlogNews
Dec 02, 2015
Duvet driven revenue and other key Black Friday ’15 facts
We took a look at the behaviour of over 570,000 shoppers using Poq-powered apps throughout Black Friday, and uncovered four key facts.
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BlogGuides
Nov 25, 2015
3 quick and easy tips for Black Friday app commerce success
These steps are quick and easy to implement and will maximise your app commerce results during peak trading.
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BlogNews
Nov 17, 2015
Black Friday prediction: commuter commerce will drive mobile revenue
We made app shopping predictions for this year's Black Friday based on statistics we saw during Black Friday 2014.
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BlogNewsProduct
Nov 12, 2015
The Poq Autumn ’15 Release: App marketing magic
Check out the new app marketing possibilities that the platform supports, including Augmented Reality, campaign optimisation and deep linking.
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BlogGuides
Nov 05, 2015
When do shoppers download apps?
We took a snapshot of statistics across Poq-powered apps and found app download patterns for different days of the week.
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BlogGuides
Oct 29, 2015
3 reasons why apps work for baby boomers
Shopping apps are valuable tools for more mature shoppers such as the baby boomers, especially when they support the in-store shopping journey. Here are three use cases.
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BlogGuides
Oct 13, 2015
3 simple shopping features that increase conversion rate
If you’re looking to launch a shopping app with great conversion rates, make sure that you include the following three features.
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BlogNews
Oct 08, 2015
Liberty chooses Poq for its new loyalty app
We’re delighted to announce that the iconic department store Liberty has partnered with us to start building its new loyalty shopping app.
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BlogCase studiesNews
Sep 30, 2015
House of Fraser launches interactive catalogues
Through a ‘Scan to Explore’ feature, customers can access and shop from immersive content such as videos, music, 3D product previews, recipes and shoppable lookbooks.
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BlogNewsProduct
Aug 05, 2015
The Poq Summer ’15 Release: iOS refresh
This release includes design enhancements and shopping improvements. It empowers retailers to launch completely customised shopping apps in record time.
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BlogGuidesWebinars
Jul 28, 2015
Turning push notifications into revenue – Urban Airship and Poq
Great push notifications can increase app engagement by 400% and app retention by 200%. Follow these key tips to drive revenue during peak trading.
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BlogCase studiesGuides
Jul 21, 2015
Mobile Ecommerce Facts For Internet Retailing
Martin Shaw, Senior Researcher at Internet Retailing, sat down with Sarah Stagg, Director of Digital Product at House of Fraser, to talk multichannel retail apps and mobile strategy. In short, Sarah recommends […]
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BlogNews
Jul 08, 2015
Push during peak: 5 facts around Christmas conversion
We looked at statistics across the Poq app commerce platform to find out what worked best for retailers in the period between November 2014 to January 2015.
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BlogGuides
Jul 02, 2015
App Commerce Insider: 6 tips for a mind-blowing app launch
She's launched 30 apps! Read how to generate a high number of app downloads and drive app engagement from the moment that the app is launched.
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BlogCase studiesNews
Jun 26, 2015
4 app commerce facts by Andy Harding
Andy Harding recently shared some detailed insights into House of Fraser’s multichannel strategy and the results it has driven. We have summarised four key learnings.
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BlogCase studiesNews
Jun 24, 2015
Loyalty meets shopping app for the first time in the UK
House of Fraser revolutionises the retail space with the launch of a new iOS app that combines loyalty with a fully transactional multichannel app.
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BlogNews
Jun 18, 2015
Introducing Poq – Rocket fuel for retail
We've come a long way since Seedcamp 2012, when we started building our platform and app commerce was still in its starting stages. Read about our rebrand.
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BlogNews
May 28, 2015
Why would shoppers download a retail app?
Apps offer a faster and smoother experience and more omnichannel functions than the mobile web can, and therefore provide the best possible shopping experience for mobile shoppers.
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BlogWebinars
May 18, 2015
Delivering high-performance retail apps: Webinar with House of Fraser
House of Fraser now generates 15.4% of sales online. The sales transacted through its apps are taking a rapidly growing share of this.
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BlogReports
May 12, 2015
Why app shoppers don’t convert on Sundays, other insights from the Poq Q1 platform report
Knowledge about the typical shopping behaviour of app users is still quite scarce today, especially when compared to the vast amount of information available around ecommerce shopping. For our Q1 platform report, we analysed […]
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BlogGuides
May 01, 2015
App Commerce Insider: 8 tips to get the push opt-in, by Urban Airship
High-performing retail apps achieve 55% higher opt-in rates than other apps. Stephanie Capretto from Urban Airship shares tips for reaching higher opt-in.
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BlogGuides
Apr 22, 2015
App promotion with AdWords: How to drive downloads
As part of our client success service, we partnered with Google to hold a series of webinars about app promotion. In these webinars, an expert from Google provides recommendations around how […]
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BlogCase studiesNews
Apr 15, 2015
Appy Birthday Albam App
Sales made through the menswear retailer's app now account for over 10% of online sales. Here's why their app commerce strategy works.
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