App Commerce Insights

We are pleased to announce the promotion of our Chief Technology Officer to Chief Executive Officer in order to drive the business forward in its next phase of growth.

Following the holiday sales period, retailers and analysts go on to report colossal surges in sales – and these figures are typically accompanied by media footage of mad-dash chaos, as consumers crash like waves through the doors and aisles of stores and malls in search of a bargain.

Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021.

Poq’s recent report examines the impact of last few months on consumer shopping habits and highlights the emerging trends that will be key to understanding app behaviour.

Mercury is here! Our latest platform release continues to improve the app experience and includes new out-of-the-box dynamic filters and more...

We had some great speakers and panelists including the likes of Kurt Geiger, Cotton On, SurfStitch and Alceon.

We heard from a host of talented and experienced speakers today including the likes of Google, Theory, Snipes and the British Fashion Council.

We heard from a variety of talented and experienced speakers today including the likes of Studio Retail, Cotton Traders, Alceon Group and Branch. If you missed some sessions or are keen to recap what was covered, keep reading as we cover the key takeaways from the event.

Get an overview of the key takeaways from tDay 1 of the AppCommerce Virtual Festival 2020. We heard from the likes of Snapchat, Kurt Geiger, Card Factory and many more.

This month we examine the latest research about consumer behaviour during the recession and predictions for the holiday period.

With AppCommerce Virtual Festival 2020 taking place on 8-10 September, we wanted to share how you and your colleagues can make the most of the three days.

This month we cover more evidence of what the ‘new normal’ for shopping looks like online and in-store, especially for baby boomers and beyond.

Our new platform release enables Poq clients to drive higher opt-in rates for push notifications through a new tool for managing their onboarding screens.

Francesca’s Holdings Corporation (Nasdaq: FRAN) and Poq today announced its partnership to develop francesca’s® first mobile application.

This month we examine the latest trends in consumer behaviour and the predictions for retail after COVID-19 and the future of app experiences.

If ever there was any doubt that 2020 would be the Year of the App, Apple has truly confirmed this with their raft of announcements at World Wide Developer Conference (WWDC).

Expect the latest industry insights, best practices and case studies that will prepare you to acquire, engage & retain app customers.

As many countries are gearing up to resume life post-outbreak, this month we take a look at how important apps have been during lockdown, how consumer behaviour may have changed forever and the new normal.

To respond to the Covid-19 retail crisis Europe DIT Retail leads have joined forces to organise a webinar aimed at promoting UK retail tech solutions as effective tools to overcome major challenges for both brick-and-mortar and digital retailers.

Learn 3 simple methods to nurture your customers to create loyal super customers from traditional schemes to going beyond purchases.

Cotton On Group leverages shopping apps on the Poq platform to support its omnichannel strategy, provide a more personalized customer journey and increase in-store traffic.

What does a post-COVID-19 shopping experience look like? This month we look ahead to life after COVID-19.

Australian contemporary coastal retailer, SurfStitch, has today announced that it has partnered with app commerce platform, Poq, to launch its first customer app.

Our latest release, Halo, provides Poq clients with more tools to drive traffic to their apps & understand their app’s performance in more detail.

In this webinar learn how to engage your customers through app commerce with practical examples from retailers who are successfully marketing their apps.

The role of retail apps are more important than ever before. Engage customers and optimise your messaging with this webinar.

In our latest webinar, we shared some insights into current mobile shopping trends and insights for the upcoming holiday season and beyond.

Although 25% of the world’s population now in lockdown and non-essential shops being forced to close, it’s not all doom and gloom…

A round-up of the most important days in April for retail, to guide you through 2020.

What does the COVID-19 outbreak mean for retail? We discuss how retailers should focus on engaging and retaining their existing loyal customers with apps in this period of higher online traffic and uncertainty.