App Commerce Insights

Discover how you can optimise your shopping app for success for peak trading and holiday 2020 based on consumer behaviour.

Our latest guide offers retailers practical insights into consumer app shopping behavior.

Hear app commerce experts from Poq, in a webinar using the latest research into how to plan and execute a successful app strategy for the Holiday and Peak Trading Season 2020.

This month we discuss the shape of the app commerce landscape, how Valentine’s Day plays a role in retail and the latest from retailers nailing their apps.

Are you looking to maximise campaign engagement through your shopping app? Follow these 3 steps to make the most of the days that matter in 2020.

When launching a retail app, you have to consider what features will provide your customers with the most satisfying and engaging experience. We take a look at four different types of features you can build to bring consumers back to your app time and time again and keep them happy.

A round-up of the most important days in February in retail, to guide you through a successful 2020. Be where your customers are. #YearOfTheApp

Smartphones dominated how we communicate with each other, how we spend our digital time and how we shop.

The main focus for NRF 2020 was to tackle the growing challenge of the physical store and the role stores will need to play in the future of retail.

A round-up of the most important days in January for the retail industry, to guide you through 2020.

London, 7th January 2020, British multi-channel apparel retailer, Cotton Traders, has today announced that it has partnered with app commerce platform, Poq, to launch their first apps for customers.

For many retailers, Black Friday is understandably the biggest day of the year and the competition to win over consumers is intense. We take a look at some of Black Friday’s winners and how they generated traffic for their most valuable commerce channel, app.

With uncertain economic landscapes across the globe, we examine how well the peak sales days went and the outlook for the remainder of 2019.

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.

Despite store footfall dropping by 2.1%, app traffic actually grew 240% - like-for-like comparing Black Friday 2018 and 2019. Research also found that digital revenues were up 14% according to Salesforce and up nearly 20% according to Adobe Analytics.

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.

We've announced our latest findings from Black Friday & Cyber Monday 2019 and like-for-like Black Friday app traffic grew 240% compared to 2018.

Black Friday is just a few days away! So this month we are covering the latest predictions for Black Friday and Cyber Monday 2019 and what to expect this year.

The peak trading or holiday season may have been shortened by 6 days this year but the predictions for Black Friday and the holiday season still boast strong figures. We’ve gathered 11 of Black Friday app stats that every retailer NEEDS to know for a successful 2019.

Without offering a shopping experience in app, retailers are falling behind their peers and competitors and risk frustrating their customers and missing out on a potentially huge revenue opportunity.

Being where your customers are, online or in-store, requires you to be everywhere. Discover how to can use apps to create a successful omnichannel strategy.

As time turns into a commodity and shopping can happen anytime and anywhere, apps can bridge the gap between online and in-store whenever and wherever - providing retailers and their customers with true unified commerce.

It’s official. The ramp-up for Black Friday has begun. This month we kick off with the latest predictions for Black Friday and the Holiday Sales Season.

As of today, the Australian retail market will now have access to leading shopping app technology. Thanks to new partnership between app commerce platform, Poq and international digital commerce consultancy, Tryzens.

By 2022, mcommerce is predicted to grow 24% compared to a 15% growth of ecommerce and a 4% growth of POS. See how mobile and apps impact retailers.

Your shoppers are downloading apps in preparation for Black Friday as many as 3 weeks before the sales. And, Black Friday sales are starting earlier every year.

The decision to launch a retail app is often married to the decision of whether to build or buy. However, true SaaS platforms can offer retailers a third type of solution that will bring together the best of both worlds, Customise.

Our latest platform release will provide Poq clients with improved flexibility, best in-class app marketing capabilities, an improved Stories feature, a new documentation hub, and more.

Holiday sales are quickly approaching and the retail industry is ramping up for the biggest season of the year. We examine the app commerce news this month.

On the 23rd September 2019, Studio.co.uk announced the launch of its first mobile shopping app.