App Commerce Insights

On 31 October 2019 Google will be sunsetting Google Analytics for mobile apps. But, there is no need to panic. This blog will walk through the reasons why migration to Firebase Analytics is a good thing and the processes put in place to ensure a smooth transition.

Today's shoppers are looking for personalised experiences, not just transactions. With powerful loyalty programs retailers can give customers what they want while also improving their own revenue and customer lifetime value.

With a deep linking software or platform, retailers have the power to optimise the user experience. At Poq, we have enabled Firebase Dynamic Links - providing our clients with comprehensive linking capabilities.

This month we examine how retailers are starting to truly embrace omnichannel retail, how social media is playing a growing role in the way we think about shopping and how upcoming European regulations look to impact the checkout process.

Join Antavo and Poq in a webinar covering the importance of loyalty and how apps will play a major role in building strong customer relationships.

Not only can retailers now benefit from the 18-month SCA extension, but retailers with an iOS and/or Android app can jump ahead of the curve with mobile wallets.

Watch UX/UI Designers at Poq, Mari Agazzi and Kate Glynn demonstrate the fundamentals of designing a successful shopping app.

Poq's Co-Founder & President, Mike Hann will be attending eTail East 2019 in Boston this August to share the latest app commerce insights and consumer trends. Meet Mike there!

Watch payments platform, Stripe, Strong Customer Authentification (SCA) experts, Adam Davies, Head of SCA Partnerships and Jackie Karmel, Head of UK Retail, explain on stage the new PSD2 regulation and SCA.

Watch Rishan Weerakoon, Senior Growth Director, Yodel Mobile, share his top tips for App Store Optimisation (ASO) and how to ensure your app ranks well on store listings.

With more people downloading apps than ever before in Q2 2019, shopping apps are playing a bigger role in both consumer shopping behaviour and retailer strategies.

Watch our panel of experts from YOOX NET-A-PORTER, Snap Inc and Emarsys join together to discuss the importance of apps in communicating and engaging shoppers.

Watch Martin Newman discuss how retailers need to step up and make their strategies truly customer-centric.

Watch retailer's winning in the app space from the likes of; Neal's Yard Remedies, Zalando and Quiz Clothing join Poq Co-Founder & COO, Michael Langguth at #AppCommerce 2019 to discuss apps as the channel for loyalty.

Poq is a proud sponsor of the Financial Times, Future of Retail 2019 this September to share the latest app commerce insights and consumer trends. See you there!

Poq will be attending the Internet Retailing Conference 2019 this October to share the latest app commerce insights and consumer trends. Meet us there!

Watch Erekle Tokhosashvili, Ecommerce Leader at App Annie explain the state of apps in retail and how those winning the shopping app space are so successful.

Summer is officially here and just as the temperature is soaring, so are app downloads! This month app downloads have reached a record high and we look into the impact of Prime Day on app usage. We discuss the latest news in the world of app commerce.

Watch Yours Clothing's Multichannel Consultant, Neil Sansom, share some insights into how they relaunched their app to provide their customers with a better shopping experience.

Watch Brendan Sweeney, Group General Manager Ecommerce, from Cotton On discuss how they take a customer-centric view to measure success.

Here at Poq we have taken actionable steps from conception to development to create fully accessible retail apps for your customers so our customers can open their apps to the wider market, enhance their brand, and minimise legal risk.

Poq Head of Product, Balint Szeplaki, discusses the best practices for creating a winning app commerce strategy at #AppCommerce 2019. Watch the video now.

Join experts from App Annie, the Global Mobile Performance Standard, and Poq, the App Commerce Company, in a webinar covering the mobile trends you need to know about, in order to prepare for holiday 2019.

Poq Co-Founder and CEO talks about a winning app commerce strategy at #AppCommerce 2019. Watch the video now.

Watch how Quiz Clothing re-platformed their iOS & Android apps with Poq to Increase app transactions, Double average order value, Increase customer loyalty.

On June 30th, Kenneth Chan, Founder & CEO, Tobi, was recognized by Apparel Magazine as one of retail’s top innovators thanks to Tobi’s partnership with Poq.

American retailers can expect greater traffic to their websites and apps during holidays throughout the year, like Independence Day. It is important that their websites and apps are well prepared for the high traffic.

London, 28th June. Today, Poq has announced that is has been crowned Mobile Technology Vendor of the Year at Retail Systems Awards 2019 following their previous win of the same title in 2017.

This month we’re talking buzzwords and mobile domination. Think super apps, BOPIS, visual search and the mysterious Gen Alpha.

London, 25th June 2019 - Announced, Czech fashion e-tailer ZOOT, will be launching their first retail apps as part of an aggressive growth strategy.