App Commerce Insights

There are three types of web technologies for building an app experience: the hybrid app, the progressive web app and React Native. This blog will investigate each web technology and their respective weaknesses when attempting to create a native experience.

In November 2018, California-based fashion retailer, Tobi, launched their app in just eight weeks, 4 weeks ahead of the original schedule. Their new app dialled up a 16% higher average order value than its mobile site. Read their case study.

Building an app experience that engages multiple senses, while also providing feedback, will not only lead to increased engagement but also more positive brand perception. This blog will be examining the power of animations and haptic feedback for producing a continuously engaging app shopping experience.

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.

Poq has partnered with Branch, leaders in mobile growth solutions, to explore the reasons why a native app is the right choice for future proofing a brand or company, creating rich experiences, and building a loyal customer base.

Poq announced today that the company partnered with international fast fashion retailer Tobi to relaunch their mobile app in eight weeks, four weeks ahead of schedule.

Our latest platform release, Nebula, brings in new features that will increase conversion, allow for more customisation, and improve the user experience. Nebula is one of many future releases which are the building blocks for Poq’s self-service and enablement capabilities.

Recently we attended NRF 2019's BIg Retail Show. Read the key takeaways from the event and the impact mobile and app commerce is having on some of the industries most successful retailers.

The “Golden Quarter” that is Q4 has finally come to an end. As we head into uncertain waters of what 2019 will hold for retail; we take a look at the industries latest research on driving better customer experiences, the growth of mcommerce and app commerce globally and the latest predictions for the road ahead.

Switching platform providers does not have to be difficult or time consuming. Replatforming to Poq is a painless process that will yield your company an engaging and high-performing app.

Amidst reports that December was the worst Christmas for retail since 2008, it’s not all doom and gloom. Apps buck the trend. Across the Poq platform, the three month period from October to December proved to be a successful quarter for app commerce.

With the emergence of edge to edge display with the iPhone X model, new aspect ratios have also been introduced. This blog will demonstrate the importance of using the ‘safe area’ to protect your brand and provide a smooth user experience with the new aspect ratios in existence.

On our road towards providing clients with the ability to manage and configure their apps, we are launching a Feed Validator and App Styling tool. Each feature will respectively make the set-up and in-live configuration of apps quick and easy. While many more features and tools will be developed and implemented, we will begin by showcasing the tools vital for making the key jobs more time and cost-efficient.

Three of the biggest names in digital payments have today announced a partnership to enhance Missguided’s UK app. The fast growth fashion retailer enlisted Klarna, Poq and Stripe to team up and share expertise and experience to create a tailored and seamless journey for app shoppers.

We at Poq want to provide retailers and our clients with the ability to speedily set up, configure, grow, and analyse their apps. This blog will cover our reasons for building self-service features that will provide product owners and non-IT professionals with power over their apps.

This blog will discuss how our new integration layer for push messaging will help our clients enrich their omnichannel communication strategy. With push notifications powered by rich behavioural data from across platforms, retailers will gain an influential marketing tool within their arsenal.

This blog will examine the removal of hamburger menus and the implementation of tab navigation and its launch on our Android apps.

Our research examines online consumer behaviour during the Q4 2018. Our guide provides tips and predictions for changing consumer behaviour.

A review of app commerce in 2018 and beyond. We take a look at Black Friday 2018 and whether it lived up to the industries' expectations, rail commerce, and app download and deletion as well as looking forward to 2019.

This coming spring, Poq will be attending Shop Talk 2019 to learn how retailers are adapting in the increasingly digital landscape and to share our expertise around the ever-growing world of app commerce. Discover more about app commerce and what we can do to help your business maximise customer engagement.

Retail app usage has grown significantly over Cyber Weekend, shows data released by Poq today. Apps across the UK and US were analysed over Black Friday and Cyber Monday. The data showed that mobile apps’ share of both mobile web revenue and desktop revenue had grown by over 3x in comparison to Black Friday 2016.

It’s officially started, Black Friday is in full swing. We saw a bumper year for sales and the domination of mcommerce last year. So let’s take a look into the crystal ball at what was predicted for this year.

Today, Poq has announced that it has been recognised by Deloitte as one of UK’s fastest growing technology companies for the second year running.

This blog will discuss the important role skeleton views play in making your app feel faster by increasing both actual and perceived speed.

At #AppCommerce 2018, we heard from industry leaders and app commerce experts including; Andrea Trocino, Head of Apps at ASOS, Ben Perkins, Clients & Markets Director at Deloitte and Ian Jindal, Editor in Chief at InternetRetailing, to discuss how to improve customer experience with retail apps. They covered how understanding evolving customer demands and expectations are crucial for app success.

The final countdown to Black Friday and Cyber Week has begun. With less than a month to go, we take a look at the latest findings and predictions for peak trading to come.

When it comes to reviews, we believe they currently and will continually play a significant role in the success or failure of your retail app. So in this blog we have provided you with three top tips on how to combat bad reviews once you have received them and how to avoid their harsh effects.

In this latest video in our series from App Commerce 2018, Balint Szeplaki, Head of Product at Poq discusses how app reviews can be mapped against Kano methodology to create a customer-centric roadmap.

After raising more than $21 million in funding, Poq increases investment in the U.S. market and rolls out key platform updates including iOS12 support and AI-powered Visual Search

Q3 has seen another successful month for clients on the Poq platform and with mobile commerce (mcommerce) predicted to overtake ecommerce this peak trading we’ve seen app commerce taking a larger slice of both the ecommerce and mcommerce pies.