App Commerce Insights

Our latest platform release includes: Visual Search - to optimise the shopping experience, streamlined data analytics, ensured GDPR compliance, and increased Platform security. Read on to find out more.

This month we take a look at recent findings on the growth of retail and what the shape of shopping in the near future looks to be.

#AppCommerce 2018 is a must attend event for retailers interested in the evolving world of omnichannel and the integral role that mobile apps can play.

App commerce company Poq announces the completion of a £9.5 million Series B funding round, led by Smedvig Capital and long-term investor Beringea. This round brings the total amount raised by Poq so far to £16.5 million.

The growth of apps from downloads to sales has continued to top the record books in recent months and April was no different.

App commerce has exploded over the last year seeing apps break records across the board. We look at how the apps have performed on our platform over Q1.

Leading UK beauty retailer Fragrance Direct is one of the first in the beauty sector to foray into the app commerce space.

Our latest video sees two of our founders explain how effective mobile shopping apps can deliver against the evolving expectations of customers.

From Android AR taking retailers by storm to the influence of millennials on the way we shop, app commerce is rapidly growing and changing.

Watch this video to learn about app commerce from two of Poq's founders.

The App Growth & Revenue Report dispels the myth that launching an app negatively impacts mobile website performance and in fact, shows growth.

How much revenue does an app generate above mobile web? Will other channels suffer if we launch an app? Questions often asked, but rarely answered. Until now.

In The Style has launched a brand new iOS shopping app on the Poq platform as the brand experiences a period of impressive growth.

As knowledge partner of IREU Top500 research, we list the essential features of a successful retail app found in our analysis of Europe's Top 500 retailers.

This month we look at how the growth of mcommerce is booming and the influence of social media impacts the way we shop on mobile.

[Webinar] Our COO Michael Langguth shares research from across our clients apps to measure how much revenue an app generates above mobile web.

App commerce peak trading report shows increasing impact of app channel on peak performance.

The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.

Our latest video shows the power of app commerce. From the retailer listing the item on the app, to the consumer making the purchase. Watch the video now.

Now the chaos of the holiday season is over we can take a look at how the demand for app commerce is changing with this month’s industry insights.

In this post, we’ll identify the different options retailers have when building an app such as building in-house or outsourcing (SaaS platform or traditional agency-built platform).

New year, new technology. We take a peek at what 2018 could mean for the world of app commerce and shopping behaviour this year.

The launch of our latest release marked the arrival of App Stories, a feature we’re very excited about and can’t wait to see our clients put to good use.

It was predicted that a large number of holiday shoppers would turn to mobile this peak trading season and they did so in record-breaking numbers.

Catch up on the key takeaways from our latest event held in Manchester. We took a sneak peek into our upcoming report analysing how much incremental revenue an app offers.

Poq announced it ranked 108 on the Deloitte Technology Fast 500™ EMEA list 2017. Poq grew 1015 per cent during this period.

Our final platform release of 2017 brings a range of new features that we are sure will excite ecommerce and marketing teams alike. Read on to find out more.

Apps save Black Friday. Apps’ contribution to online and mobile revenue doubled this Black Friday and like-for-like revenue grew by 36% this Black Friday.

This month has been and looks to be a record-breaking month for both mobile and apps. Google play now sees 8 billion new app installs per month. Read more in our monthly round up.

Poq has been ranked number 26 fastest growing technology company in the UK in the 2017 Deloitte Technology Fast 50.