App Commerce Insights

Once you’ve made an investment in your new app, make sure it delivers the results you’ve promised it will. Discover the value of connecting your ecommerce and marketing teams.

Fast fashion womenswear brand QUIZ has just released brand new iOS and Android apps to the App Store and Google Play store, powered by Poq’s technology platform.

This month in the world of app commerce we cover what the industry experts predict will happen this peak trading season and how retail apps are evolving with the latest technology releases.

We're honoured to announce that we won the award for “Mobile Technology Vendor of the Year” at the Retail Systems Awards 2017!

Watch the highlights from our first ever #appcommerce event, held at the Hoxton Hotel in Shoreditch on 19th September 2017.

Find out how features added in the latest release of the Poq platform (predictive search, recommendations, product videos) are proven to increase engagement and enhance the shopping experience .

With ecommerce taking shopping by storm and mobile becoming essential for today’s shoppers, we take a look at app performance in Q3. Total downloads for Q3 are up by 12% compared to Q2.

Generation Z, or GenZ, are those born after 2000. Though they have only just begun to enter the retail market, GenZ already hold a $44 billion annual purchasing power, mostly taking place on mobile.

Key findings from Poq's first ever app commerce industry event focused on the integral role that mobile apps can play in omnichannel retail.

The changing behaviour of shoppers has featured prominently in the news. Customers differentiate less between channels & engage across several touchpoints.

By 2020 two-thirds of online UK retail sales will be on smartphones. We look at how using apps to go omnichannel could save the high street.

This month we take a look at iOS 11 and Android Oreo to give you an idea of what to expect and what this could mean for the world of app commerce.

This year we've launched our first ever App Commerce event in response to increased interest in the field. Here are five reasons you should be there.

This ebook aims to show you how an app could help you solve the most frustrating pain-points you’re facing within your retail business when it comes to improving the Customer Experience.

Download our ebook if you're unsure whether you need to offer a mobile app when you already offer a fully optimised mobile site. How can it benefit your customers and your business?

We explore the benefits of mobile apps from some core perspectives including; customer and brand point of views and the general advantage of mobile apps.

62% of shoppers buy more and/or more often when they receive a personalised retail experience. Winning retailers are pushing personalisation to the forefront of their customer experience strategies.

Consumers are naturally magnetised to the most engaging experience on their favourite device. It's vital to offer the most engaging experience possible on mobile, which is where apps win.

In a recent study, we took a look at over 300 retail apps to assess what makes an app successful. Personalisation and usability features were high amongst the most outstanding apps.

The 80/20 rule is still very much true in retail. 80% of a retailer’s sales come from 20% of its customers. Find out how an app can increase loyalty to push that 20% upwards to reach loyalty utopia.

The end of 2017 will see 60% of digital traffic from mobile. 86% of shoppers in the UK have already made purchases via mobile this year. Apps enable retailers to tap into this huge opportunity.

A major shift is happening in the retail space, and that shift is being driven by customer expectations. We take a look at the factors driving this change and how retailers can adapt.

This month we celebrate the iPhone and its impact on ecommerce, together with the role of apps in saving the high street.

In this platform release, we have worked hard to add new features to the platform that encourage shoppers to view and engage with more products, with the aim of increasing conversion, revenue and sales for our clients.

In Q2 apps on the Poq platform averaged 5.2x the revenue per user seen by mobile web and 3.7x that seen by desktop. Read more Q2 app platform stats.

We're excited to announce that we have secured a further £3.5 million in our latest funding round, led by growth capital investor Beringea.

Why do you need an app when you have a mobile optimised site? How are they different and how do you drive usage? Experts from 6 different departments give their opinions.

Naturally, at Poq, we keep our ears to the ground when it comes to app commerce news. This month we're introducing a regular roundup of these industry insights. We hope you find it useful.

We held a webinar with Neumob and Appboy to take a look at the current mobile landscape and what we can expect in the near future. Here is a quick overview of the main points made.

Learn which app marketing paid promotions are worth investment to drive downloads of your app. Dive into the app analytics features of your app stores.