Push notifications are great for catching customer attention. If done right, push communication can be especially fruitful in the busy festive period. The secret to success lies in reaching out at the right time, with the right content, in a contextually relevant way.
We looked at statistics across the Poq platform to find out what worked best for retailers in the period between November 2014 to January 2015.

28% open rate

Between November 2014 to end of January 2015, push notifications broadcasted by retailers on the Poq platform saw an average open rate of 28%. This highlights how effective a push can be to drive traffic to shopping apps.

1.4x longer browsing times

Customers who respond to push notifications are highly engaged app shoppers. The typical user who entered a shopping app via a push notification spent over 2 minutes longer browsing the app than an average user. A great way to encourage these customers to convert is to create urgency. Use push to remind them that a sale is ending in a number of hours. That way, users will spend time revisiting their wishlist and take a last peek at sale items before they hit the checkout. Or alternatively they might head to a physical store location.

16% of app events

Opened push notifications drove 16% of all activity in apps during last year’s holiday period.

0.15% conversion rate

A sent push notification had a conversion rate of 0.15% last year. To increase the efficacy of your push notifications, use them to distribute discount codes that can’t be found elsewhere.

8% of holiday app revenue

In the three months between November 2014 and January 2015, 7.4% of transactions on apps were made by users who entered the app through a push notification. That makes up just over 8% of app revenue generated in that period of time.

To learn more about using push notifications during peak trading, watch the webinar we ran in partnership with Urban Airship. It covers cutting-edge ways to utilise push notifications, and more in depth data including:

• The push engagement lifecycle
• How to help users customise push notifications
• Best-practice examples from retailers like Walmart and Neiman Marcus
• The engagement hook and how to take advantage of it

Just fill in your details below to watch: