We’re delighted to announce that Liberty, the iconic department store founded in the 19th Century, has partnered with Poq to start building its new loyalty shopping app.

It’s an exciting time to be at the centre of the UK retail industry’s technology revolution. The space is seeing an increasing number of forward-thinking retailers use software as a service (SaaS) technology developed by startups to improve their product offering, marketing and distribution channels.

In most cases, retailers opting for this technology have been deeply rooted in UK retail for many decades, while the startups providing the technology have only been around for a handful of years. Liberty is celebrating its 140-year legacy this year – we just celebrated our fourth birthday.

Øyvind Henriksen, our Co-founder and CEO, points out “London has one of the best technology startup scenes in the world. Liberty partnering with Poq is another testament to the long-term importance of this ecosystem for the UK. Larger companies are learning that it is more efficient to use technology that was developed by forward-thinking startups, rather than trying to build everything in house.”

“Retailers that use cutting-edge technology are rewarded with faster time-to-market, higher engagement and increased sales. River Island uses the fashion forecasting technology Edited, Topshop uses the visual marketing platform Olapic, Paul Smith uses sizing technology by Befittd,” highlights our Co-founder Michael Langguth,” At Poq, we see our clients’ apps drive conversion rates that are twice as high as their mobile websites and engagement that is 1.7 times higher than their desktop websites.”

To find out which app features should be included in a successful retail app, read our latest app commerce report. For this report, we investigated which app features drive conversion rates, AOV and engagement. Just enter your details below for a free download.