Webinar | PWAs: The good, the bad, the ugly

PWAs: The good, the bad, the ugly

Poq has partnered with Branch, the leading cross-platform linking and attribution platform, to explore the reasons why a native app is the right choice for future proofing a brand or company, creating rich experiences, and building a loyal customer base.

By attending this webinar you will learn:

• What exactly a PWA is, where they work well, and where they fall short
• The key differences between PWAs and native apps and why native apps are future-proofed
• The three stages of growth any native app faces and how to overcome them to drive revenue

We will also discuss how together, PWAs and native apps can create the most optimised mobile shopping experience.

In partnership with

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Speakers

Alex Austin

CEO at Branch

While still an undergraduate at Santa Clara University, Alex began his working career at NASA Ames, where he authored and contributed to 8 published papers on nanotechnology. During and after earning his MS in Electrical Engineering from Stanford, Alex worked at Miasole where he contributed to 2 granted and 6 pending patents and helped set the world record of thin film solar panel efficiency 3 consecutive times. While studying at Stanford Graduate School of Business, Alex wrote 6 mobile apps for Android and iOS. One app, Kindred, was featured on the Apple App Store homepage for 4 weeks and as best new app of 2013 by Google Play. After earning his MBA in 2014, Alex sold his mobile apps to concentrate on Branch.

Balint Szeplaki

Head of Product at Poq

Prior to building a 12 year career in product management, Balint received his BSc in Economics from the International School of Business in Budapest. After his studies, he applied himself as a product leader at a number of startups including the development of mobile contextual network switching software and proximity marketing tools at Airsense, and the evolution of native app platforms for travel companies at Mobile Travel Technologies. At Poq, Balint heads the product team, looking after our technology platform and ensuring a future proofed product that will improve retailer success.

Andy Whyte

Head of Sales at Poq

Andy has worked in the technology industry since 2008 working at Oracle, Sprinklr and Tealium before joining Poq to champion app commerce. In that time he worked and partnered with some of the world’s most innovative companies helping them deliver higher revenues and more efficient operations. At Poq, Andy heads the sales team in their mission to make app commerce bigger than ecommerce and bring retailers increased loyalty and growth through the power of native apps built on a SaaS platform.

About Poq

Poq is a Software-as-a-Service platform that empowers retailers to create highly effective and fully customised native apps in record time. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Our platform is the result of years of focus on retail apps and is proven to increase loyalty and revenue. New code is rolled out every week and major releases delivered every quarter. Clients include global brands such as Missguided, Tobi and Belk.

About Branch

Branch is transforming how brands and users interact across digital platforms. Their mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. By integrating Branch technology into core marketing channels including apps, web, email, social media, search, and paid ads, leading brands are driving higher-value conversions than ever before. Learn more at www.branch.io.