Guides

Learn 3 simple methods to nurture your customers to create loyal super customers from traditional schemes to going beyond purchases.

Discover how you can optimise your shopping app for success for peak trading and holiday 2020 based on consumer behaviour.

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.

As time turns into a commodity and shopping can happen anytime and anywhere, apps can bridge the gap between online and in-store whenever and wherever - providing retailers and their customers with true unified commerce.

American retailers can expect greater traffic to their websites and apps during holidays throughout the year, like Independence Day. It is important that their websites and apps are well prepared for the high traffic.

Discover how an app adds value to your retail strategy with our latest research about shopping app engagement and revenue.

Learn what each type of App Marketing Link is, what it can do and examples of how and why it should be used.

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.

This guide uses our research to give tips and insights into consumer behavior in the evolving retail landscape during the holiday season.

A design system is a collection of well-documented reusable components, copywriting guidance, and instructions on how to contribute. This blog will take a deeper look into Poq's App Styler's design system and the problems it solves.

Poq has improved the app payment experience for its clients with a highly innovative communications bridge and new Apple Pay capabilities. Read on to find out more.

In our latest webinar, "Progressive Web Apps: The good, the bad, the ugly" we partnered with Branch to explore the weaknesses of PWAs and the reasons why a native app is the right choice for future proofing a brand or company, creating rich experiences, and building a loyal customer base. This infographic takes a deeper look at the power and value of native apps on a global level.

There are three types of web technologies for building an app experience: the hybrid app, the progressive web app and React Native. This blog will investigate each web technology and their respective weaknesses when attempting to create a native experience.

Building an app experience that engages multiple senses, while also providing feedback, will not only lead to increased engagement but also more positive brand perception. This blog will be examining the power of animations and haptic feedback for producing a continuously engaging app shopping experience.

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.

Switching platform providers does not have to be difficult or time consuming. Replatforming to Poq is a painless process that will yield your company an engaging and high-performing app.

With the emergence of edge to edge display with the iPhone X model, new aspect ratios have also been introduced. This blog will demonstrate the importance of using the ‘safe area’ to protect your brand and provide a smooth user experience with the new aspect ratios in existence.

We at Poq want to provide retailers and our clients with the ability to speedily set up, configure, grow, and analyse their apps. This blog will cover our reasons for building self-service features that will provide product owners and non-IT professionals with power over their apps.

This blog will discuss how our new integration layer for push messaging will help our clients enrich their omnichannel communication strategy. With push notifications powered by rich behavioural data from across platforms, retailers will gain an influential marketing tool within their arsenal.

This blog will examine the removal of hamburger menus and the implementation of tab navigation and its launch on our Android apps.

Our research examines online consumer behaviour during the Q4 2018. Our guide provides tips and predictions for changing consumer behaviour.

This blog will discuss the important role skeleton views play in making your app feel faster by increasing both actual and perceived speed.

When it comes to reviews, we believe they currently and will continually play a significant role in the success or failure of your retail app. So in this blog we have provided you with three top tips on how to combat bad reviews once you have received them and how to avoid their harsh effects.

We discuss the importance of giving your core features as much attention and love as you do for innovation because your core features hold great weight when it comes to delighting and satisfying your customers.

In our latest whitepaper The ultimate guide to preventing bad app reviews we discussed how retailers can take a customer-centric approach to their app roadmaps in order to avoid bad app reviews. Here we cover the importance of app reviews dictating why it is so important for retailers to give app reviews attention.

How Poq conducted the Kano Method Reported by Balint Szeplaki, Head of Product at Poq In our latest report; The ultimate guide to preventing bad app reviews, we conducted our […]

Our latest whitepaper takes a feature focused stance when looking at how best to prevent bad app reviews and drive customer satisfaction when planning your app roadmap.

Ahead of the highly anticipated peak trading season, make sure your app is Black Friday ready with our four top tips to prepare your app for peak trading. From deployment freezes to preventing fires, we've got you covered.

Guest post by Andy Whyte, Head of Sales at Poq: As desktop ecommerce sinks into quick sand, what actions can retailers take to ensure they're converting just as well on their customers new favourite device?

This ebook aims to show you how an app could help you solve the most frustrating pain-points you’re facing within your retail business when it comes to improving the Customer Experience.

Download our ebook if you're unsure whether you need to offer a mobile app when you already offer a fully optimised mobile site. How can it benefit your customers and your business?

Why do you need an app when you have a mobile optimised site? How are they different and how do you drive usage? Experts from 6 different departments give their opinions.

Learn which app marketing paid promotions are worth investment to drive downloads of your app. Dive into the app analytics features of your app stores.

In addition to promoting your app on your usual channels, you can take advantage of the growing number of options on offer for paid promotion. Google, Apple and social media are all great options.

Read our guide and find out how to make use of your existing marketing channels to maximise app downloads including your website, social media and mailing list.

Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.

Effective app onboarding increases users lifetime value upwards of 500%. Our Senior UX Designer, Olivier Cottin (Oli) has outlined 3 key points for retailers to consider when introducing onboarding screens to their apps.

The most recent Poq platform release has announced the ability for retailers to feature GIF’s on their apps. Our clients have been requesting this functionality for a while and here are just a few reasons why.

We've broken down action points across October - December. Use these tips to plan your app commerce strategy for peak trading.

The average consumer checks their phone 150 times a day. Read about how you can take advantage of this opportunity through appealing messaging.