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BlogNews
Apr 12, 2013

Diana Kakkar, founder of LDN Bloggers

Diana Kakkar is the founder of LDN Bloggers (and also runs her on street style diary TrendBridged). She decided to start this innovative new platform after noticing there was a wide gap […]
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BlogNews
Apr 11, 2013

Facebook to grow your ecommerce business?

This article is by Natalie Wardle, our marketing assistant Since Facebook’s inception in February 2004, it now boasts 60 million ‘active’ users, with 250, 000 new users joining each day. Right […]
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BlogNews
Apr 10, 2013

How to turn your idea into a startup

If you know anything about Poq, you know that we’re a startup company (and if you don’t know anything, you can read up here!). We were founded in 2011 by […]
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BlogNews
Apr 05, 2013

View from a fashion blogger – Lozzii †

(Interview by Natalie Wardle) Lozz Chatfield is a 19 year old ”Devonian” Eyeko Affiliate Ambassador by day and fashion junkie by night. She is coincidentally a great admirer of Wednesday […]
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BlogNews
Apr 04, 2013

A beginner’s guide to mobile payments

Mobile payments. Supposedly they’re going to be huge in 2013, but at the moment it’s a very crowded ecosystem. Are they over – hyped or the next big thing? The rapid […]
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News
Apr 02, 2013

Sean McKee, head of ecommerce at Schuh

For the latest in our Fashion Tech Insiders series, we’re very pleased to be able to bring you an interview with Sean McKee, Head of Ecommerce and Customer Services at […]
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BlogNews
Mar 28, 2013

Using Vine: is it a useful tool or one social network too many?

When Vine first started to spread its branches all over Twitter on January 24th this year, it proved an instant hit. The app reached No. 1 among free apps in […]
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BlogNews
Mar 27, 2013

A view from Affiliate Window Fashion Focus

Do you know what the key trends are for 2013? Michael and Suds from Poq certainly do, after they went to Affiliate Window’s Fashion Focus event last night (#fashionfocus2013). Apart […]
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BlogNews
Mar 26, 2013

View from a fashion blogger: Helen’s Wardrobe

Helen’s Wardrobe is a fashion blog all about style for women and men, past and upcoming trends, fashion history and vintage. Taking inspiration from films, music videos and photography it’s […]
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BlogNews
Mar 25, 2013

Drapers Next Generation Academy 2013

This post was written by Natalie Wardle, our marketing assistant. Last Thursday both myself and Poq’s fashion tech whizz (and Founder of Personal Stylist in London) Mr Suds Singh, were lucky enough […]
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BlogNews
Mar 22, 2013

View from a fashion blogger: Tolly Dolly Posh Fashion

Meet the ridiculously talented 12 year old Tolmeia Gregory (of Tolly Dolly Posh blogging fame), recently featured in The Telegraph’s article ‘Meet The Children Blogging About The World’, her fashion blog is […]
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BlogNews
Mar 21, 2013

Why mums are moving to mobile shopping

You only need to look at the popular message board Mumsnet to see that UK mums love buying fashion online (and discussing it at great length). Why? It’s not because […]
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BlogNews
Mar 19, 2013

Engaging your customers with Instagram

Once a niche mobile app, Instagram is now estimated to be worth $1bn. Since the launch of the Android version, it’s seen the number of users grow from 15 million at […]
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BlogNews
Mar 15, 2013

Kristina von Oertzen of MyShoppingSpy.com

We’re excited to announce a brand new interview series on the Poq blog – Fashion Tech Insiders. We’ll be grilling fashion-tech experts and entrepreneurs to find out exactly how they […]
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BlogNews
Mar 12, 2013

View from a fashion blogger – Monica Barleycorn

Monica Barleycorn is a bright 19 year old fashion blogger and country girl at heart, originally from the gothic moorlands of Whitby,Yorkshire (home of England’s earliest poet Caedmon, and location […]
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BlogNews
Mar 08, 2013

Is personal styling the next big thing for online fashion?

Choice. It’s a good thing, right? Online shopping opens up a whole new world of decision-making, one where you sit at your laptop and choose from thousands of different pairs […]
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BlogNews
Mar 06, 2013

How has mobile technology changed London Fashion Week?

London Fashion Week is no longer an exclusive tradeshow. Every fashion consumer in the world now has the chance to participate, whether that’s via live-streamed shows, Somerset House street-style snaps […]
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BlogNews
Mar 04, 2013

View from a fashion blogger – Daisybutter

Michelle Chai of UK based style blog Daisybutter is a self – confessed dreamer, and fashion enthusiast with a wardrobe full of apparel fit to burst.  Currently ‘living the dream’ in […]
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BlogNews
Feb 28, 2013

Poq in the Financial Times!

A few weeks ago the Financial Times came to our offices to interview our co-founder Oyvind Henriksen. It was all in aid of an article and short video on entrepreneurship […]
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BlogNews
Feb 27, 2013

Poq at London College of Fashion

This month our co-founder Michael went back to college. The London College of Fashion to be exact, as he gave a talk on digital media at an LCF event for […]
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BlogNews
Feb 26, 2013

View from a fashion blogger – Kirst and The Fashion Crowd

The lovely Miss Kirsty Fong – a 25yr old Yorkshire lass and budding Freelance Stylist, also coincidentally possesses a Biology Degree, and thinks that the subjects of nature and fashion are not so […]
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BlogNews
Feb 22, 2013

View from a fashion blogger – Fashion For Lunch

Fashion For Lunch blogs anonymously in East London, as the thought of introducing herself as a blogger seems like too much of a cliche. She refers to Fashion For Lunch […]
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Virtual changing rooms | Poq - the app commerce company
BlogNews
Feb 21, 2013

Virtual Fitting Rooms – gimmick or essential tool for fashion ecommerce?

Our blog post on virtual fitting rooms is our most popular so far – you can read it here. So we thought it was time for an update. For this […]
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BlogNews
Feb 20, 2013

LFW fashionistas and their favourite websites

To celebrate London Fashion Week, Poq teamed up with photographer Kaamilah Nahaboo and headed down to Somerset House. As well as snapping these streetstyle shots, we quizzed fashionistas about their […]
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BlogNews
Feb 15, 2013

Why do online fashion brands love sliding banners?

Are you a carousel fan? No, not the fairground variety with the revolving horses. We’re talking homepage carousels – those moving slideshows that feature on the front page of nearly […]
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BlogNews
Feb 14, 2013

View from a fashion blogger – What Olivia Did

For the third part of our on-going series investigating fashion bloggers opinions on what’s hot (in the words of Paris Hilton), and what’s not in the fast paced world of […]
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Checkout anywhere
BlogNews
Feb 12, 2013

Poq get creative at #Seedhack with CheckoutEverywhere

This weekend our intrepid developers braved the terrible weather to take part in the Seedcamp Fashion Hackathon, spending two days at Google Campus building innovative fashion/tech solutions with 100 other […]
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BlogNews
Feb 08, 2013

View from a fashion blogger: Elisabeth of Thrills and Frills

Interested in a customer’s view of ecommerce? Here’s the second in our series of posts looking at online shopping from a fashion blogger’s perspective published by Natalie Wardle. This time […]
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BlogNews
Feb 07, 2013

What time of day do people shop on mobile apps?

Please see a more recent post about this topic here. What time of day do you think people are most likely to shop on mobile retail apps? Morning? Afternoon? Evening? We […]
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BlogNews
Feb 01, 2013

View from a fashion blogger: Sarah of Fashion Dotty

Here’s the first in a new series for the Poq blog – a chance to hear from fashion bloggers about which brands they think are getting it right online. First […]
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BlogNews
Jan 21, 2013

The app store fashion edit: Our verdict

Need a quick fashion fix on your mobile? Head down to the App Store at the moment and you can see an recommended list of apps from Apple via their Editor’s Picks section.
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BlogNews
Jan 07, 2013

3 predictions for mobile commerce in 2013

2012 was Poq’s first full year as a company, and it was action-packed. We launched new apps, presented on stage with Ebay and Paypal, interviewed online fashion consumers, listened to […]
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BlogNews
Dec 13, 2012

5 tips to improve your online visual merchandising

Online, visuals are everything. Shopping from a computer, tablet, or phone, customers can’t reach out and touch your garments or try them on. They’re not influenced by your store layout, […]
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Blue Nile Mobile App
BlogNews
Dec 11, 2012

How much do people actually spend via apps and mobile websites?

Here’s a good question for you – how much will people spend via their mobile? Is mobile just for impulse buys, the cheaper end of retail, or can it work […]
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BlogNews
Dec 05, 2012

3 beauty community sites getting it right online

Beauty companies have been late to the party when it comes to making the most of their brands online, as least compared to the fashion world. But for consumers it’s […]
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BlogNews
Dec 03, 2012

Moda in Pelle app launch

We’re proud to say that our latest app has just been launched! It’s for the shoe retailer Moda in Pelle, and you can download it from the Apple Store here. […]
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BlogNews
Nov 20, 2012

Poq and Fashion Angel: getting fashion brands selling on mobile

Last Wednesday we held our first free seminar for independent fashion brands, with Alison Lewy of Fashion Angel and Sonja Todd from Tatty Devine. Thank you to everyone who came […]
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BlogNews
Nov 16, 2012

5 steps to turbocharge your blogger outreach

Blogger outreach is the buzzword on every fashion brand’s lips.  There’s nothing better than a personal recommendation of your products, right? But where do you start, and how can you […]
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Demo Jam | Poq - the app commerce company
BlogNews
Nov 15, 2012

3 most vital mobile stats on Google Analytics

Do you know how many people are visiting your website on their phone? If you’re a fashion or design brand thinking about getting mobile, it’s a pretty vital first step. Luckily, […]
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BlogNews
Nov 08, 2012

Decoded Fashion London – the 7 key themes from the conference

This time last week we were at Decoded Fashion, a fascinating conference about the meeting of fashion and tech. If you couldn’t make it, or if you were too busy […]
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