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This is a guest post for Poq by Victoria Magrath of The Mobile Shopper. A huge number of fashion brands have introduced a mobile application within the past 18 months. […]

Earlier this year, Drapers released an incredibly useful document for fashion brands – their 2012 Etail Report. Called ‘The sweet spot for selling fashion online‘, it’s packed with great statistics, […]

If you’re serious about growing your online business, you need to embrace mobile. Come to our FREE event on the 14th November to find out why – from 6.30pm to 8.30pm […]

Mobile commerce is still new, so stats tend to lump together iPhones and iPads (and apologies for being so Apple-centric, but after seeing the analytics of dozens of fashion brands, fashion consumers are browsing on one of these two). But if you dig deeper you’ll find some startling differences.

This post is based on Michael Langguth’s experience as the co-founder of Poq. In addition, some of the material in this article comes from Georgina Blain, a fashion marketing expert […]

We’ve just written an update to this post, looking at 5 retailers who are using this technology online and in-store! Click here to read it. Let’s talk about a touchy […]

Want to know more about mobile commerce? Poq have a year’s experience in developing apps for fashion brands, but luckily you get to read it all in one convenient blog […]

Oyvind from Poq will be presenting tonight at the TechHub event ‘Making The Most of Mobile Shopping’, and he’s in prestigious company, with other speakers coming from Ebay and Paypal. He’ll […]

Remember when having a website was enough to make a fashion label look innovative? Times have definitely changed. At this London Fashion Week you were nobody without a tech-savvy angle […]

Why branded mobile applications are a powerful marketing tool How many hours a day do you have your smartphone in your hand, in your pocket or bag? I’m sitting at […]

This post is the first of two, based on research conducted by Oyvind Henriksen for his Masters Dissertation project at University College London. The research revolved around the usage and appeal […]