Reports

The inaugural quarterly App Shopper Index from poq reveals the pandemic’s catalytic effect on consumer appetites for shopping in-app shows no signs of slowing.

Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021.

Poq’s recent report examines the impact of last few months on consumer shopping habits and highlights the emerging trends that will be key to understanding app behaviour.

Discover how you can optimise your shopping app for success for peak trading and holiday 2020 based on consumer behaviour.

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.

As time turns into a commodity and shopping can happen anytime and anywhere, apps can bridge the gap between online and in-store whenever and wherever - providing retailers and their customers with true unified commerce.

Discover how an app adds value to your retail strategy with our latest research about shopping app engagement and revenue.

Learn what each type of App Marketing Link is, what it can do and examples of how and why it should be used.

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.

This guide uses our research to give tips and insights into consumer behavior in the evolving retail landscape during the holiday season.

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.

Amidst reports that December was the worst Christmas for retail since 2008, it’s not all doom and gloom. Apps buck the trend. Across the Poq platform, the three month period from October to December proved to be a successful quarter for app commerce.

Our research examines online consumer behaviour during the Q4 2018. Our guide provides tips and predictions for changing consumer behaviour.

Our latest whitepaper takes a feature focused stance when looking at how best to prevent bad app reviews and drive customer satisfaction when planning your app roadmap.

The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.

How much revenue does an app generate above mobile web? Will other channels suffer if we launch an app? Questions often asked, but rarely answered. Until now.

The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.

Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.

To investigate retention and loyalty, we looked at the behaviour of online shoppers throughout Q1 and Q2 2016, including a sample of over 973,000 app users who initiated over 7 million app sessions. Here's what we found.

Want to know where the UK's most profitable app shoppers are based? Check out this infographic.

Find out which cross-channel shopping app features are most widely implemented by the UK's Top 500 retailers of 2016.

To help retailers build more targeted omnichannel campaigns, we analysed shopper behaviour across desktop, mobile web and retail apps throughout Q4 2015. Download the report here.

Boxing Day was the most successful trading day for retail apps after Black Friday. These are the three most important things retailers need to know about app commerce on this day.

Knowledge about the typical shopping behaviour of app users is still quite scarce today, especially when compared to the vast amount of information available around ecommerce shopping. For our Q1 platform report, we analysed […]

We found that Android users interact more with their mobile devices, but conversion rates depend on the device rather than the operating system.

Poq’s new data insights from our latest Platform Report, were recently featured in the article – ‘Nine Intriguing Internet Marketing Statistics We’ve Seen This Week‘ published on Econsultancy. The data sourced from one million sessions […]

Now we’re well into February ’14, and our virtual wallets (though still a little bruised), are slowly recovering from the season of goodwill…When therefore could be a better time than the present, to reflect […]