Blog

Virtual fitting – it’s a subject of huge interest to retailers. At Poq, we’ve found that our previous two blogs on the subject are amongst our most viewed posts. We’ve talked […]

For our latest Fashion Tech interview, we posited some questions to Amanda Baker: founder of the fashion-sharing app Pink Mothballs. This unique application allows users to view, share and borrow […]

iPad apps are an interesting space. With larger screens and more powerful internals, Apple’s tablets offer developers a plethora of opportunities to innovate and expand their online presence. In this […]

“2013 is the year mobile moves from a project run by the IT department to a strategic priority in the boardroom” That’s a quote from Ian Geddes, head of research […]

A mobile website is a must for online retailers. But launching it can be daunting – with a thousand different devices out there, testing can seem like a never-ending process. […]

Instagram’s introduction of video functionality drew immediate comparisons with Vine across the internet. On the surface, the two are very similar: they both offer social sharing functionality for very short […]

For this week’s Fashion Tech Insiders interview we’re talking to Dean Fankhauser, co-founder of Nuji, a leading social commerce platform based in London. Prior to Nuji he worked in strategy, […]

Is your ecommerce website mobile-optimised? And if not, when was the last time you looked at it on a phone? You may be scaring off customers without realising. Here are […]

If your ecommerce business doesn’t have metrics, you’re operating in the dark. Metrics are your eyes, helping you monitor the most important parts of your business, so you know where […]

News from Google – they’ve just announced that they’ll be changing the way they rank search results on mobile. They want to make the mobile browsing experience better for users. […]

Yesterday we went along to Google’s offices in Holborn to attend their ‘Full Value of Mobile’ event. They’d asked us to live-code a mobile shopping website in under 2 hours. […]

So you’ve launched your mobile commerce app, got your first spike of users, and now you’ve got a steady trickle of customers. But how engaged are they? It’s crucial that […]

How useful are mobile apps for retail? If you’ve already got a mobile website, is there any point to getting an app as well? We keep hearing this query from […]

It’s not every day you get to hang out with one of the biggest actresses in the world, but that’s what happened to one of our developers, Jun Seki, last […]

For this week’s Fashion Tech Insider interview we were lucky enough to talk to Donna North, co-founder of Dressipi. If you work in fashion, you’ve probably already heard of this […]

What’s the best way to grow your ecommerce business?  Buying more PPC ads? Adding new affiliate networks? Ramping up your PR and marketing efforts? What about selling more to your […]

We’re very excited about our latest project here at Poq. It’s a super-stylish photo sharing competition linked with Facebook, which we’ve developed on mobile for the luxury swimwear and menswear […]

For this week’s Fashion Tech Insiders interview we’re talking to Chloé Adelia, founder of chloédigital, a boutique agency specialising in digital experiences within the fashion industry. As a web developer who’s […]

Drapers have just released their 2013 Etail report, looking at how UK fashion consumers shop online. It’s packed with useful stats, so we’ve picked out the top 3 findings about […]

We often hear from customers and prospects who are confused about whether to get a native app or a web-based app. What’s the difference? And which is better? There’s also […]

Today we’ve got a very special treat for you. Our latest Fashion Tech Insider interview is with Rachel Arthur, and it’s a good one! Rachel is the senior editor of […]

Have you noticed that nearly every fashion retail website looks the same? They all have: Black text on a white background Category list in a line along the top Checkout […]

For this week’s Fashion Tech Insiders, we’re interviewing Fay Cowan, Trends and Retail Analyst at EDITD.   EDITD connect fashion, luxury and apparel people with the data they need to […]

The rapid rise of the internet seemed to take large segments of the fashion industry by surprise. Witness this quote from Liz Jones of the Daily Mail in 2011. “A […]

For the latest in our Fashion Tech Insider interview series, we talked to Cheryl Ashman of The Designer Lookbook.  Cheryl’s always had a passion for fashion. After graduating from law […]

Today’s a big day here at Poq! We’re at the Sheerluxe B2B conference to launch version 2.0 of our mobile commerce platform for fashion retailers. Our developers have spent the […]

The latest creation from Poq has just hit the App Store! It’s an iPad and iPhone shopping app for Keungzai, who make chic designer and maternity clothing for bump and […]

Following our beginner’s guide to mobile payments, we’ve got some insights from the mobile payment providers themselves. One thing we learnt from our last post is that mobile payments need […]

Tigerlilly Winfield is a 17 year old fashion savvy blogger from Brighton and founder of Fashion Rushhh – an official affiliate of leading indie etailers including Motel Rocks, Yayer and I LOVE 2 […]

Diana Kakkar is the founder of LDN Bloggers (and also runs her on street style diary TrendBridged). She decided to start this innovative new platform after noticing there was a wide gap […]

This article is by Natalie Wardle, our marketing assistant Since Facebook’s inception in February 2004, it now boasts 60 million ‘active’ users, with 250, 000 new users joining each day. Right […]

If you know anything about Poq, you know that we’re a startup company (and if you don’t know anything, you can read up here!). We were founded in 2011 by […]

(Interview by Natalie Wardle) Lozz Chatfield is a 19 year old ”Devonian” Eyeko Affiliate Ambassador by day and fashion junkie by night. She is coincidentally a great admirer of Wednesday […]

Mobile payments. Supposedly they’re going to be huge in 2013, but at the moment it’s a very crowded ecosystem. Are they over – hyped or the next big thing? The rapid […]

When Vine first started to spread its branches all over Twitter on January 24th this year, it proved an instant hit. The app reached No. 1 among free apps in […]

Do you know what the key trends are for 2013? Michael and Suds from Poq certainly do, after they went to Affiliate Window’s Fashion Focus event last night (#fashionfocus2013). Apart […]

Helen’s Wardrobe is a fashion blog all about style for women and men, past and upcoming trends, fashion history and vintage. Taking inspiration from films, music videos and photography it’s […]

This post was written by Natalie Wardle, our marketing assistant. Last Thursday both myself and Poq’s fashion tech whizz (and Founder of Personal Stylist in London) Mr Suds Singh, were lucky enough […]

Meet the ridiculously talented 12 year old Tolmeia Gregory (of Tolly Dolly Posh blogging fame), recently featured in The Telegraph’s article ‘Meet The Children Blogging About The World’, her fashion blog is […]

You only need to look at the popular message board Mumsnet to see that UK mums love buying fashion online (and discussing it at great length). Why? It’s not because […]