Blog

Once a niche mobile app, Instagram is now estimated to be worth $1bn. Since the launch of the Android version, it’s seen the number of users grow from 15 million at […]

We’re excited to announce a brand new interview series on the Poq blog – Fashion Tech Insiders. We’ll be grilling fashion-tech experts and entrepreneurs to find out exactly how they […]

Monica Barleycorn is a bright 19 year old fashion blogger and country girl at heart, originally from the gothic moorlands of Whitby,Yorkshire (home of England’s earliest poet Caedmon, and location […]

Choice. It’s a good thing, right? Online shopping opens up a whole new world of decision-making, one where you sit at your laptop and choose from thousands of different pairs […]

London Fashion Week is no longer an exclusive tradeshow. Every fashion consumer in the world now has the chance to participate, whether that’s via live-streamed shows, Somerset House street-style snaps […]

Michelle Chai of UK based style blog Daisybutter is a self – confessed dreamer, and fashion enthusiast with a wardrobe full of apparel fit to burst.  Currently ‘living the dream’ in […]

A few weeks ago the Financial Times came to our offices to interview our co-founder Oyvind Henriksen. It was all in aid of an article and short video on entrepreneurship […]

This month our co-founder Michael went back to college. The London College of Fashion to be exact, as he gave a talk on digital media at an LCF event for […]

The lovely Miss Kirsty Fong – a 25yr old Yorkshire lass and budding Freelance Stylist, also coincidentally possesses a Biology Degree, and thinks that the subjects of nature and fashion are not so […]

Fashion For Lunch blogs anonymously in East London, as the thought of introducing herself as a blogger seems like too much of a cliche. She refers to Fashion For Lunch […]

Our blog post on virtual fitting rooms is our most popular so far – you can read it here. So we thought it was time for an update. For this […]

To celebrate London Fashion Week, Poq teamed up with photographer Kaamilah Nahaboo and headed down to Somerset House. As well as snapping these streetstyle shots, we quizzed fashionistas about their […]

Are you a carousel fan? No, not the fairground variety with the revolving horses. We’re talking homepage carousels – those moving slideshows that feature on the front page of nearly […]

For the third part of our on-going series investigating fashion bloggers opinions on what’s hot (in the words of Paris Hilton), and what’s not in the fast paced world of […]

This weekend our intrepid developers braved the terrible weather to take part in the Seedcamp Fashion Hackathon, spending two days at Google Campus building innovative fashion/tech solutions with 100 other […]

A push notification is a message you can send to users of your app who have opted in to receive them. It ‘pops up’ on the screen like a text […]

Interested in a customer’s view of ecommerce? Here’s the second in our series of posts looking at online shopping from a fashion blogger’s perspective published by Natalie Wardle. This time […]

Please see a more recent post about this topic here. What time of day do you think people are most likely to shop on mobile retail apps? Morning? Afternoon? Evening? We […]

Here’s the first in a new series for the Poq blog – a chance to hear from fashion bloggers about which brands they think are getting it right online. First […]

Need a quick fashion fix on your mobile? Head down to the App Store at the moment and you can see an recommended list of apps from Apple via their Editor’s Picks section.

2012 was Poq’s first full year as a company, and it was action-packed. We launched new apps, presented on stage with Ebay and Paypal, interviewed online fashion consumers, listened to […]

Online, visuals are everything. Shopping from a computer, tablet, or phone, customers can’t reach out and touch your garments or try them on. They’re not influenced by your store layout, […]

Here’s a good question for you – how much will people spend via their mobile? Is mobile just for impulse buys, the cheaper end of retail, or can it work […]

Beauty companies have been late to the party when it comes to making the most of their brands online, as least compared to the fashion world. But for consumers it’s […]

We’re proud to say that our latest app has just been launched! It’s for the shoe retailer Moda in Pelle, and you can download it from the Apple Store here. […]

Last Wednesday we held our first free seminar for independent fashion brands, with Alison Lewy of Fashion Angel and Sonja Todd from Tatty Devine. Thank you to everyone who came […]

Blogger outreach is the buzzword on every fashion brand’s lips.  There’s nothing better than a personal recommendation of your products, right? But where do you start, and how can you […]

Do you know how many people are visiting your website on their phone? If you’re a fashion or design brand thinking about getting mobile, it’s a pretty vital first step. Luckily, […]

This time last week we were at Decoded Fashion, a fascinating conference about the meeting of fashion and tech. If you couldn’t make it, or if you were too busy […]

This is a guest post for Poq by Victoria Magrath of The Mobile Shopper. A huge number of fashion brands have introduced a mobile application within the past 18 months. […]

Earlier this year, Drapers released an incredibly useful document for fashion brands – their 2012 Etail Report. Called ‘The sweet spot for selling fashion online‘, it’s packed with great statistics, […]

If you’re serious about growing your online business, you need to embrace mobile. Come to our FREE event on the 14th November to find out why – from 6.30pm to 8.30pm […]

This is the second blog post based on research done in 2011 by Oyvind Henriksen, towards his Masters thesis for the MSc Technology Entrepreneurship Program at University College London What […]

Mobile commerce is still new, so stats tend to lump together iPhones and iPads (and apologies for being so Apple-centric, but after seeing the analytics of dozens of fashion brands, fashion consumers are browsing on one of these two). But if you dig deeper you’ll find some startling differences.

This post is based on Michael Langguth’s experience as the co-founder of Poq. In addition, some of the material in this article comes from Georgina Blain, a fashion marketing expert […]

We’ve just written an update to this post, looking at 5 retailers who are using this technology online and in-store! Click here to read it. Let’s talk about a touchy […]

Want to know more about mobile commerce? Poq have a year’s experience in developing apps for fashion brands, but luckily you get to read it all in one convenient blog […]

Oyvind from Poq will be presenting tonight at the TechHub event ‘Making The Most of Mobile Shopping’, and he’s in prestigious company, with other speakers coming from Ebay and Paypal. He’ll […]

Remember when having a website was enough to make a fashion label look innovative? Times have definitely changed. At this London Fashion Week you were nobody without a tech-savvy angle […]

Why branded mobile applications are a powerful marketing tool How many hours a day do you have your smartphone in your hand, in your pocket or bag? I’m sitting at […]