Blog

This month we examine the latest trends in consumer behaviour and the predictions for retail after COVID-19 and the future of app experiences.

If ever there was any doubt that 2020 would be the Year of the App, Apple has truly confirmed this with their raft of announcements at World Wide Developer Conference (WWDC).

Expect the latest industry insights, best practices and case studies that will prepare you to acquire, engage & retain app customers.

As many countries are gearing up to resume life post-outbreak, this month we take a look at how important apps have been during lockdown, how consumer behaviour may have changed forever and the new normal.

To respond to the Covid-19 retail crisis Europe DIT Retail leads have joined forces to organise a webinar aimed at promoting UK retail tech solutions as effective tools to overcome major challenges for both brick-and-mortar and digital retailers.

Learn 3 simple methods to nurture your customers to create loyal super customers from traditional schemes to going beyond purchases.

Cotton On Group leverages shopping apps on the Poq platform to support its omnichannel strategy, provide a more personalized customer journey and increase in-store traffic.

What does a post-COVID-19 shopping experience look like? This month we look ahead to life after COVID-19.

Australian contemporary coastal retailer, SurfStitch, has today announced that it has partnered with app commerce platform, Poq, to launch its first customer app.

Our latest release, Halo, provides Poq clients with more tools to drive traffic to their apps & understand their app’s performance in more detail.

In this webinar learn how to engage your customers through app commerce with practical examples from retailers who are successfully marketing their apps.

The role of retail apps are more important than ever before. Engage customers and optimise your messaging with this webinar.

In our latest webinar, we shared some insights into current mobile shopping trends and insights for the upcoming holiday season and beyond.

Although 25% of the world’s population now in lockdown and non-essential shops being forced to close, it’s not all doom and gloom…

A round-up of the most important days in April for retail, to guide you through 2020.

What does the COVID-19 outbreak mean for retail? We discuss how retailers should focus on engaging and retaining their existing loyal customers with apps in this period of higher online traffic and uncertainty.

Discover how you can optimise your shopping app for success for peak trading and holiday 2020 based on consumer behaviour.

Our latest guide offers retailers practical insights into consumer app shopping behavior.

Hear app commerce experts from Poq, in a webinar using the latest research into how to plan and execute a successful app strategy for the Holiday and Peak Trading Season 2020.

This month we discuss the shape of the app commerce landscape, how Valentine’s Day plays a role in retail and the latest from retailers nailing their apps.

Are you looking to maximise campaign engagement through your shopping app? Follow these 3 steps to make the most of the days that matter in 2020.

When launching a retail app, you have to consider what features will provide your customers with the most satisfying and engaging experience. We take a look at four different types of features you can build to bring consumers back to your app time and time again and keep them happy.

A round-up of the most important days in February in retail, to guide you through a successful 2020. Be where your customers are. #YearOfTheApp

Smartphones dominated how we communicate with each other, how we spend our digital time and how we shop.

The main focus for NRF 2020 was to tackle the growing challenge of the physical store and the role stores will need to play in the future of retail.

A round-up of the most important days in January for the retail industry, to guide you through 2020.

London, 7th January 2020, British multi-channel apparel retailer, Cotton Traders, has today announced that it has partnered with app commerce platform, Poq, to launch their first apps for customers.

For many retailers, Black Friday is understandably the biggest day of the year and the competition to win over consumers is intense. We take a look at some of Black Friday’s winners and how they generated traffic for their most valuable commerce channel, app.

With uncertain economic landscapes across the globe, we examine how well the peak sales days went and the outlook for the remainder of 2019.

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.

Despite store footfall dropping by 2.1%, app traffic actually grew 240% - like-for-like comparing Black Friday 2018 and 2019. Research also found that digital revenues were up 14% according to Salesforce and up nearly 20% according to Adobe Analytics.

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.

We've announced our latest findings from Black Friday & Cyber Monday 2019 and like-for-like Black Friday app traffic grew 240% compared to 2018.

Black Friday is just a few days away! So this month we are covering the latest predictions for Black Friday and Cyber Monday 2019 and what to expect this year.

The peak trading or holiday season may have been shortened by 6 days this year but the predictions for Black Friday and the holiday season still boast strong figures. We’ve gathered 11 of Black Friday app stats that every retailer NEEDS to know for a successful 2019.

Without offering a shopping experience in app, retailers are falling behind their peers and competitors and risk frustrating their customers and missing out on a potentially huge revenue opportunity.

Being where your customers are, online or in-store, requires you to be everywhere. Discover how to can use apps to create a successful omnichannel strategy.

As time turns into a commodity and shopping can happen anytime and anywhere, apps can bridge the gap between online and in-store whenever and wherever - providing retailers and their customers with true unified commerce.

It’s official. The ramp-up for Black Friday has begun. This month we kick off with the latest predictions for Black Friday and the Holiday Sales Season.

As of today, the Australian retail market will now have access to leading shopping app technology. Thanks to new partnership between app commerce platform, Poq and international digital commerce consultancy, Tryzens.