Blog

Poq will be attending Etail Europe 2019 to learn how retailers are adapting in the increasingly digital landscape and to share our expertise around the ever-growing world of app commerce.

Learn what each type of App Marketing Link is, what it can do and examples of how and why it should be used.

As #AppCommerce 2019rapidly approaches we’ve put together some useful tips to help you to prepare and get the most out of the day.

Hear from Susanne Given, Chairman of Made.com, share her knowledge and experience on how best to approach retail boards resistant to the digital era.

We're exhibiting at Salesforce Connections 2019! Book a free consultation with our team for advice on improving your app commerce strategy.

Grow, develop and connect. Just three of the 5 reasons you should attend #AppCommerce 2019, the essential to develop your knowledge of apps in retail.

The evolution of how we shop has seen the standard for shopping experiences migrate from the store to online and then to mobile.

Jennifer Song, President of Tobi joined Joe Keenan on the Total Retail podcast to discuss the relaunch its app on the Poq platform.

Retailers have to create delight not just through their products but through the overall shopping experience. This blog looks at the direct to consumer (D2C) trend through the lens of creating delight throughout the shopping experience and how native apps can be the perfect tool for delight generation.

From predicting the behaviour of app users, to predicting the future of the tech we’ll be shopping on, we cover the latest news from the industry looking to impact the way we shop.

Poq will be attending Magento Imagine 2019 this May to help you learn how to maximize your investment and explore the unlimited possibilities of ecommerce and app commerce.

Our latest platform release, Atlas, will provide Poq clients with more app control, Apple Pay in web checkout, enhanced app experiences, and increased product storage flexibility.

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.

The first quarter of the year has come to an end and retail has reached a new milestone, see how app commerce on the Poq platform compares over Q1 2019.

We'll be exhibiting and sponsoring the FUTR Europe Summit 2019 to share our knowledge, insights and expertise around the ever-growing world of app commerce. Meet us there!

Poq has today announced that industry thought leader, renowned multichannel player and bestselling author, Martin Newman, will be featured as a keynote speaker at its’ must-attend annual event, #AppCommerce 2019.

This guide uses our research to give tips and insights into consumer behavior in the evolving retail landscape during the holiday season.

Poq will be attending Drapers Digital Festival 2019 to learn how retailers are adapting in the increasingly digital landscape and to share our expertise around the ever-growing world of app commerce.

We are excited to announce that Mike Hann, company co-founder and president, has been named to the prestigious 2019 Forbes Europe 30 Under 30 list.

In this months’ news update we’ll examine the latest findings in the state of app commerce, how retailers can own the customer relationship and the quest for a truly omnichannel experience.

Latest research from app commerce company, Poq, examines customer behaviour in ecommerce and the transition to app as the preference for shopping experiences, especially in the peak trading and holiday season.

A design system is a collection of well-documented reusable components, copywriting guidance, and instructions on how to contribute. This blog will take a deeper look into Poq's App Styler's design system and the problems it solves.

Poq has improved the app payment experience for its clients with a highly innovative communications bridge and new Apple Pay capabilities. Read on to find out more.

In our latest webinar, "Progressive Web Apps: The good, the bad, the ugly" we partnered with Branch to explore the weaknesses of PWAs and the reasons why a native app is the right choice for future proofing a brand or company, creating rich experiences, and building a loyal customer base. This infographic takes a deeper look at the power and value of native apps on a global level.

This month we’ll be taking a look a the latest research around consumer preferences for mobile and particularly app experiences and some of the biggest announcements in smartphone technology and the potential consequences for app commerce.

There are three types of web technologies for building an app experience: the hybrid app, the progressive web app and React Native. This blog will investigate each web technology and their respective weaknesses when attempting to create a native experience.

In November 2018, California-based fashion retailer, Tobi, launched their app in just eight weeks, 4 weeks ahead of the original schedule. Their new app dialled up a 16% higher average order value than its mobile site. Read their case study.

Building an app experience that engages multiple senses, while also providing feedback, will not only lead to increased engagement but also more positive brand perception. This blog will be examining the power of animations and haptic feedback for producing a continuously engaging app shopping experience.

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.

Poq has partnered with Branch, leaders in mobile growth solutions, to explore the reasons why a native app is the right choice for future proofing a brand or company, creating rich experiences, and building a loyal customer base.

Poq announced today that the company partnered with international fast fashion retailer Tobi to relaunch their mobile app in eight weeks, four weeks ahead of schedule.

Our latest platform release, Nebula, brings in new features that will increase conversion, allow for more customisation, and improve the user experience. Nebula is one of many future releases which are the building blocks for Poq’s self-service and enablement capabilities.

Recently we attended NRF 2019's BIg Retail Show. Read the key takeaways from the event and the impact mobile and app commerce is having on some of the industries most successful retailers.

The “Golden Quarter” that is Q4 has finally come to an end. As we head into uncertain waters of what 2019 will hold for retail; we take a look at the industries latest research on driving better customer experiences, the growth of mcommerce and app commerce globally and the latest predictions for the road ahead.

Switching platform providers does not have to be difficult or time consuming. Replatforming to Poq is a painless process that will yield your company an engaging and high-performing app.

Amidst reports that December was the worst Christmas for retail since 2008, it’s not all doom and gloom. Apps buck the trend. Across the Poq platform, the three month period from October to December proved to be a successful quarter for app commerce.

With the emergence of edge to edge display with the iPhone X model, new aspect ratios have also been introduced. This blog will demonstrate the importance of using the ‘safe area’ to protect your brand and provide a smooth user experience with the new aspect ratios in existence.

On our road towards providing clients with the ability to manage and configure their apps, we are launching a Feed Validator and App Styling tool. Each feature will respectively make the set-up and in-live configuration of apps quick and easy. While many more features and tools will be developed and implemented, we will begin by showcasing the tools vital for making the key jobs more time and cost-efficient.

Three of the biggest names in digital payments have today announced a partnership to enhance Missguided’s UK app. The fast growth fashion retailer enlisted Klarna, Poq and Stripe to team up and share expertise and experience to create a tailored and seamless journey for app shoppers.

We at Poq want to provide retailers and our clients with the ability to speedily set up, configure, grow, and analyse their apps. This blog will cover our reasons for building self-service features that will provide product owners and non-IT professionals with power over their apps.