Blog

This blog will discuss how our new integration layer for push messaging will help our clients enrich their omnichannel communication strategy. With push notifications powered by rich behavioural data from across platforms, retailers will gain an influential marketing tool within their arsenal.

This blog will examine the removal of hamburger menus and the implementation of tab navigation and its launch on our Android apps.

Our research examines online consumer behaviour during the Q4 2018. Our guide provides tips and predictions for changing consumer behaviour.

A review of app commerce in 2018 and beyond. We take a look at Black Friday 2018 and whether it lived up to the industries' expectations, rail commerce, and app download and deletion as well as looking forward to 2019.

This coming spring, Poq will be attending Shop Talk 2019 to learn how retailers are adapting in the increasingly digital landscape and to share our expertise around the ever-growing world of app commerce. Discover more about app commerce and what we can do to help your business maximise customer engagement.

Retail app usage has grown significantly over Cyber Weekend, shows data released by Poq today. Apps across the UK and US were analysed over Black Friday and Cyber Monday. The data showed that mobile apps’ share of both mobile web revenue and desktop revenue had grown by over 3x in comparison to Black Friday 2016.

It’s officially started, Black Friday is in full swing. We saw a bumper year for sales and the domination of mcommerce last year. So let’s take a look into the crystal ball at what was predicted for this year.

Today, Poq has announced that it has been recognised by Deloitte as one of UK’s fastest growing technology companies for the second year running.

This blog will discuss the important role skeleton views play in making your app feel faster by increasing both actual and perceived speed.

At #AppCommerce 2018, we heard from industry leaders and app commerce experts including; Andrea Trocino, Head of Apps at ASOS, Ben Perkins, Clients & Markets Director at Deloitte and Ian Jindal, Editor in Chief at InternetRetailing, to discuss how to improve customer experience with retail apps. They covered how understanding evolving customer demands and expectations are crucial for app success.

The final countdown to Black Friday and Cyber Week has begun. With less than a month to go, we take a look at the latest findings and predictions for peak trading to come.

When it comes to reviews, we believe they currently and will continually play a significant role in the success or failure of your retail app. So in this blog we have provided you with three top tips on how to combat bad reviews once you have received them and how to avoid their harsh effects.

In this latest video in our series from App Commerce 2018, Balint Szeplaki, Head of Product at Poq discusses how app reviews can be mapped against Kano methodology to create a customer-centric roadmap.

After raising more than $21 million in funding, Poq increases investment in the U.S. market and rolls out key platform updates including iOS12 support and AI-powered Visual Search

Q3 has seen another successful month for clients on the Poq platform and with mobile commerce (mcommerce) predicted to overtake ecommerce this peak trading we’ve seen app commerce taking a larger slice of both the ecommerce and mcommerce pies.

Our latest platform release, Aurora, brings a range of new features that will increase self-service on the platform, provide easy internationalisation, and most importantly increase speed just in time for the peak trading season. However, we also ensure that our latest release includes improvements and updates to coincide with the release of iOS12.

We discuss the importance of giving your core features as much attention and love as you do for innovation because your core features hold great weight when it comes to delighting and satisfying your customers.

Shopping as we know it is evolving. This month in the world of app commerce we take a look at how mcommerce is changing and the potential implications for app commerce. We’ll also touch on the latest predictions for the upcoming holiday season and take a look at how grocery in app commerce is growing.

Contemporary high street fashion brands, Oasis and Warehouse, have today announced that they will be launching new shopping apps with SaaS app platform Poq.

We're attending and sponsoring at the Internet Retailing Conference in London. Arrange a meeting with our team to discuss tips on generating better engagement with your customers through the power of apps.

In our latest whitepaper The ultimate guide to preventing bad app reviews we discussed how retailers can take a customer-centric approach to their app roadmaps in order to avoid bad app reviews. Here we cover the importance of app reviews dictating why it is so important for retailers to give app reviews attention.

How Poq conducted the Kano Method Reported by Balint Szeplaki, Head of Product at Poq In our latest report; The ultimate guide to preventing bad app reviews, we conducted our […]

Our latest whitepaper takes a feature focused stance when looking at how best to prevent bad app reviews and drive customer satisfaction when planning your app roadmap.

In this video from App Commerce 2018, Jonathan Wall, CDO - Missguided and Non-Executive Director - Yours Clothing, differentiates between how mobile apps and websites should be used to maximise customer experience.

Poq has partnered with Klarna, leaders in retail payment solutions, to explain the importance of peak trading performance and provide peak trading tips.

This June we hosted our second annual App Commerce event. Our CEO & Co-founder, Oyvind Henriksen shared his insight into how to create super customers using the App Commerce Engagement Model.

This month we take a customer experience focus on how retail apps should aim to solve the problems of shoppers to promote a successful retail app.

We're attending and sponsoring Glossy Forum: The Direct-to-Customer Era. Arrange a meeting with our team to discuss tips on generating better engagement with your customers.

This June we hosted our 2nd annual #AppCommerce event for those interested in the rapidly evolving world of omnichannel retail and the integral roles that apps can play.

Our CCO and Co-founder, Mike Hann, breaks down the Poq platform into its key components and explains how the platform not only links with retailers existing backend systems but provides access to an ecosystem of innovative app technologies.

Ahead of the highly anticipated peak trading season, make sure your app is Black Friday ready with our four top tips to prepare your app for peak trading. From deployment freezes to preventing fires, we've got you covered.

Retailers that invest in both mobile web and shopping apps experience 66% of their mobile sales generated via the app channel. If you're not offering an app, your mobile customers are visiting you via the mobile web where they're costing you in PPC ad clicks.

Just today, the brand launched native retail apps on iOS and Android as part of their global growth plans. The app which was built by Poq, a software-as-a-service platform, will make it quicker and easier for shoppers to purchase Chi Chi London products and engage with the brand.

With the heatwave in the UK this July we've seen app commerce heating up too. This month we take a look at the latest research on customer experience, engagement and retention.

The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.

We'll be attending Tech. Powered by RetailWeek 2018. Arrange a meeting with the team to discuss your upcoming app commerce strategies in preparation for peak.

We'll be attending the FT Future of Retail Summit 2018. Arrange a meeting with the team to discuss your upcoming app commerce strategies in preparation for the peak period.

Guest post by Andy Whyte, Head of Sales at Poq: As desktop ecommerce sinks into quick sand, what actions can retailers take to ensure they're converting just as well on their customers new favourite device?

We’ve had a sneak peek into what iOS 12 will be bringing and have examined the impact the new release will have on retailers. In this second half of our blog series we will be focusing on features that will put great power in the hands of iPhone users.

We’ve had a sneak peek into what iOS 12 will be bringing and have examined the impact the new release will have on retailers. In this first half of our blog series we will be focusing on the performance side of the update.