Blog

Find out how features added in the latest release of the Poq platform (predictive search, recommendations, product videos) are proven to increase engagement and enhance the shopping experience .

With ecommerce taking shopping by storm and mobile becoming essential for today’s shoppers, we take a look at app performance in Q3. Total downloads for Q3 are up by 12% compared to Q2.

Generation Z, or GenZ, are those born after 2000. Though they have only just begun to enter the retail market, GenZ already hold a $44 billion annual purchasing power, mostly taking place on mobile.

Key findings from Poq's first ever app commerce industry event focused on the integral role that mobile apps can play in omnichannel retail.

The changing behaviour of shoppers has featured prominently in the news. Customers differentiate less between channels & engage across several touchpoints.

By 2020 two-thirds of online UK retail sales will be on smartphones. We look at how using apps to go omnichannel could save the high street.

This month we take a look at iOS 11 and Android Oreo to give you an idea of what to expect and what this could mean for the world of app commerce.

This year we've launched our first ever App Commerce event in response to increased interest in the field. Here are five reasons you should be there.

This ebook aims to show you how an app could help you solve the most frustrating pain-points you’re facing within your retail business when it comes to improving the Customer Experience.

Download our ebook if you're unsure whether you need to offer a mobile app when you already offer a fully optimised mobile site. How can it benefit your customers and your business?

We explore the benefits of mobile apps from some core perspectives including; customer and brand point of views and the general advantage of mobile apps.

62% of shoppers buy more and/or more often when they receive a personalised retail experience. Winning retailers are pushing personalisation to the forefront of their customer experience strategies.

Consumers are naturally magnetised to the most engaging experience on their favourite device. It's vital to offer the most engaging experience possible on mobile, which is where apps win.

In a recent study, we took a look at over 300 retail apps to assess what makes an app successful. Personalisation and usability features were high amongst the most outstanding apps.

The 80/20 rule is still very much true in retail. 80% of a retailer’s sales come from 20% of its customers. Find out how an app can increase loyalty to push that 20% upwards to reach loyalty utopia.

The end of 2017 will see 60% of digital traffic from mobile. 86% of shoppers in the UK have already made purchases via mobile this year. Apps enable retailers to tap into this huge opportunity.

A major shift is happening in the retail space, and that shift is being driven by customer expectations. We take a look at the factors driving this change and how retailers can adapt.

This month we celebrate the iPhone and its impact on ecommerce, together with the role of apps in saving the high street.

In this platform release, we have worked hard to add new features to the platform that encourage shoppers to view and engage with more products, with the aim of increasing conversion, revenue and sales for our clients.

In Q2 apps on the Poq platform averaged 5.2x the revenue per user seen by mobile web and 3.7x that seen by desktop. Read more Q2 app platform stats.

We're excited to announce that we have secured a further £3.5 million in our latest funding round, led by growth capital investor Beringea.

Why do you need an app when you have a mobile optimised site? How are they different and how do you drive usage? Experts from 6 different departments give their opinions.

Naturally, at Poq, we keep our ears to the ground when it comes to app commerce news. This month we're introducing a regular roundup of these industry insights. We hope you find it useful.

We held a webinar with Neumob and Appboy to take a look at the current mobile landscape and what we can expect in the near future. Here is a quick overview of the main points made.

Learn which app marketing paid promotions are worth investment to drive downloads of your app. Dive into the app analytics features of your app stores.

Mobile apps are crucial to the shopping experience. Read our latest guest blog post by Jay Hinman at Neumob offering insights into their latest consumer survey.

In addition to promoting your app on your usual channels, you can take advantage of the growing number of options on offer for paid promotion. Google, Apple and social media are all great options.

Read our guide and find out how to make use of your existing marketing channels to maximise app downloads including your website, social media and mailing list.

Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.

Retailers on the Poq platform experienced a 90% increase year-on-year in app conversion rates in Q1 2017. Read more comparable insights from Q1 2016 - 2017.

Poq today announced the availability of its newest client MADE.COM’s iOS app on the App Store.

We are honoured to announce that our client Missguided won the award for "Best App" at the Drapers Digital Festival Awards 2017.

As consumers, our behaviour has dramatically evolved over recent years, mostly due to the proliferation of the smartphone. Christian Spencer, Sales Director at Poq covers 5 ways mobile has impacted retail.

Effective app onboarding increases users lifetime value upwards of 500%. Our Senior UX Designer, Olivier Cottin (Oli) has outlined 3 key points for retailers to consider when introducing onboarding screens to their apps.

The most recent Poq platform release has announced the ability for retailers to feature GIF’s on their apps. Our clients have been requesting this functionality for a while and here are just a few reasons why.

In a gathering of app advocates, the app aware and the app curious, our first hosted event of 2017 saw retail heavyweights come together to discuss the growing importance of apps in an omnichannel strategy.

Our first platform release of 2017 focuses on enabling easy configuration of rich, interactive visual content.

We’re excited to announce that we’re joining Upscale in 2017. The Upscale programme from Tech City UK powers some of the fastest growing UK tech companies on their scaling journey.

Black Friday this year was immensely successful for apps, seeing a 17% increase in purchases made on mobile devices compared to last year. Find out how we've adapted to a cloud-first world in our Autumn platform release.

Retailers offering well-executed apps are seeing their app commerce channel generate at least 10% of their online revenue. Find out if you have a business case for a retail app.