BlogNews

Dec 02, 2016

Black Friday 2016 insights

Mobile came out on top this Black Friday period, the large growth has been hugely fuelled by retail apps. We analysed Black Friday data from across over 20 Poq-powered retail apps and uncovered 4 key patterns.

RetailWeek Awards 2017 | Poq - the app commerce company

BlogNews

Nov 24, 2016

Retail Week Awards 2017 shortlist!

The Missguided app, built on the Poq platform has been shortlisted for the Customer Technology Innovation award at the Retail Week Awards 2017!

BlogGuides

Sep 01, 2016

9 simple steps to peak trading success

We've broken down action points across October - December. Use these tips to plan your app commerce strategy for peak trading.

Poq app commerce company summer '16 platform release

BlogNewsProduct

Aug 25, 2016

Poq Summer Release: app adornments

This platform release focuses on finer iOS app branding details. New functionality includes hotspot lookbooks and more control over important app assets.

BlogNews

Jul 27, 2016

We raised $4m to make app commerce bigger than ecommerce

We are excited to announce that we secured $4 million in a Series A funding round, led by investor Beringea, after our platform hit £100m in app revenue and grew 600% year-on-year.

App Retention Report | Poq - the app commerce company

BlogReports

Jul 21, 2016

App Retention Report

To investigate retention and loyalty, we looked at the behaviour of online shoppers throughout Q1 and Q2 2016, including a sample of over 973,000 app users who initiated over 7 million app sessions. Here's what we found.

BlogCase studies

Jun 01, 2016

Case study: Using apps to bring multichannel to life

Find out how House of Fraser increased revenue and engagement through multichannel app features.

Donky webinar - App seduction | Poq - the app commerce company

BlogGuidesWebinars

May 19, 2016

The art of app seduction – Donky and Poq

The average consumer checks their phone 150 times a day. Read about how you can take advantage of this opportunity through appealing messaging.

Poq spring 2016 release - app internationalisation

BlogNewsProduct

May 10, 2016

Poq Spring release: App internationalisation

Find out how our Spring platform release will take you one step closer to world domination.

BlogReports

Apr 25, 2016

Infographic: App revenue across the UK

Want to know where the UK's most profitable app shoppers are based? Check out this infographic.

BlogGuidesWebinars

Apr 06, 2016

App Commerce Insider: 5 major app turn-offs

Messaging and data network Donky shares tips around how to supercharge shopping app re-engagement.

BlogNewsReports

Mar 15, 2016

The UK’s 5 most common omnichannel app features

Find out which cross-channel shopping app features are most widely implemented by the UK's Top 500 retailers of 2016.

BlogNews

Mar 08, 2016

Missguided launches Tinder-style shopping app

One of the UK’s largest fast fashion etailers has just launched its first transactional app on the Poq platform, with a Tinder-style shopping feature. Read more about it here.

BlogNewsProduct

Feb 25, 2016

Poq Winter Release: one-step check-out

For this platform release, we focused on increasing conversion rates of Poq-powered apps. The native check-out now consists of just one single screen.

Peak Trading Report | Poq - the app commerce company

BlogReports

Feb 10, 2016

Peak Trading Report

To help retailers build more targeted omnichannel campaigns, we analysed shopper behaviour across desktop, mobile web and retail apps throughout Q4 2015. Download the report here.

BlogGuidesNewsReports

Feb 04, 2016

What impacts online shopping during peak periods?: 3 Learnings from Boxing Day

Boxing Day was the most successful trading day for retail apps after Black Friday. These are the three most important things retailers need to know about app commerce on this day.

Meli Melo case study | Poq - the app commerce company

BlogCase studies

Jan 26, 2016

Case study: Driving international growth using your retail app

The Luxury brand grew its app audience in Taiwan & Hong Kong by 500%. We spoke to Meli Melo's CEO to find out how this was achieved.

Forrester Wave | Poq - the app commerce company

BlogNews

Jan 21, 2016

Poq is a Strong Performer in the Forrester Wave Q1 2016

We have been recognised as a Strong Performer in Forrester Research, Inc.’s report “The Forrester Wave: Mobile Commerce and Engagement Platforms, Q1 2016.“ Read more about it here.

BlogGuides

Jan 14, 2016

4 app shopper personalities and how to captivate them

The best shopping‬ ‪apps‬ cater to different shopper demographics. These are the four main personalities you should look out for, and different app features you can introduce to cater to them.

BlogGuidesNews

Dec 23, 2015

Ecommerce App trends for 2016

These are the three main app commerce trends that will shape retail in 2016.

BlogCase studiesNews

Dec 21, 2015

Window shoppers placed 20% higher value app orders on Black Friday

House of Fraser launched shoppable windows across store locations this Black Friday. We're excited to share some of the results of this initiative.

BlogNews

Dec 16, 2015

6 app commerce highlights of 2015

These are the six app commerce game-changers of 2015 that you should know about.

Duvet-driven Black Friday shopping | Poq app commerce insights

BlogNews

Dec 02, 2015

Duvet driven revenue and other key Black Friday ’15 facts

We took a look at the behaviour of over 570,000 shoppers using Poq-powered apps throughout Black Friday, and uncovered four key facts.

Poq app commerce insights - Black Friday tips

BlogGuides

Nov 25, 2015

3 quick and easy tips for Black Friday app commerce success

These steps are quick and easy to implement and will maximise your app commerce results during peak trading.

BlogNews

Nov 17, 2015

Black Friday prediction: commuter commerce will drive mobile revenue

We made app shopping predictions for this year's Black Friday based on statistics we saw during Black Friday 2014.

BlogNewsProduct

Nov 12, 2015

The Poq Autumn ’15 Release: App marketing magic

Check out the new app marketing possibilities that the platform supports, including Augmented Reality, campaign optimisation and deep linking.

When do shopper download apps - app commerce insights

BlogGuides

Nov 05, 2015

When do shoppers download apps?

We took a snapshot of statistics across Poq-powered apps and found app download patterns for different days of the week.

BlogGuides

Oct 29, 2015

3 reasons why apps work for baby boomers

Shopping apps are valuable tools for more mature shoppers such as the baby boomers, especially when they support the in-store shopping journey. Here are three use cases.

BlogGuides

Oct 13, 2015

3 simple shopping features that increase conversion rate

If you’re looking to launch a shopping app with great conversion rates, make sure that you include the following three features.

BlogNews

Oct 08, 2015

Liberty chooses Poq for its new loyalty app

We’re delighted to announce that the iconic department store Liberty has partnered with us to start building its new loyalty shopping app.

BlogCase studiesNews

Sep 30, 2015

House of Fraser launches interactive catalogues

Through a ‘Scan to Explore’ feature, customers can access and shop from immersive content such as videos, music, 3D product previews, recipes and shoppable lookbooks.

BlogNewsProduct

Aug 05, 2015

The Poq Summer ’15 Release: iOS refresh

This release includes design enhancements and shopping improvements. It empowers retailers to launch completely customised shopping apps in record time.

BlogGuidesWebinars

Jul 28, 2015

Turning push notifications into revenue – Urban Airship and Poq

Great push notifications can increase app engagement by 400% and app retention by 200%. Follow these key tips to drive revenue during peak trading.

BlogCase studiesGuides

Jul 21, 2015

Mobile Ecommerce Facts For Internet Retailing

Martin Shaw, Senior Researcher at Internet Retailing, sat down with Sarah Stagg, Director of Digital Product at House of Fraser, to talk multichannel retail apps and mobile strategy. In short, Sarah recommends […]

BlogNews

Jul 08, 2015

Push during peak: 5 facts around Christmas conversion

We looked at statistics across the Poq app commerce platform to find out what worked best for retailers in the period between November 2014 to January 2015.

BlogGuides

Jul 02, 2015

App Commerce Insider: 6 tips for a mind-blowing app launch

She's launched 30 apps! Read how to generate a high number of app downloads and drive app engagement from the moment that the app is launched.

BlogCase studiesNews

Jun 26, 2015

4 app commerce facts by Andy Harding

Andy Harding recently shared some detailed insights into House of Fraser’s multichannel strategy and the results it has driven. We have summarised four key learnings.

BlogCase studiesNews

Jun 24, 2015

Loyalty meets shopping app for the first time in the UK

House of Fraser revolutionises the retail space with the launch of a new iOS app that combines loyalty with a fully transactional multichannel app.

BlogNews

Jun 18, 2015

Introducing Poq – Rocket fuel for retail

We've come a long way since Seedcamp 2012, when we started building our platform and app commerce was still in its starting stages. Read about our rebrand.

BlogNews

May 28, 2015

Why would shoppers download a retail app?

Apps offer a faster and smoother experience and more omnichannel functions than the mobile web can, and therefore provide the best possible shopping experience for mobile shoppers.